La Mer a mixed-use development that will take shape in Dubai's exclusive beachfront district Jumeirah in the vicinity of Pearl Jumeirah Island. Conceptualized to integrate a minimalist and contemporary design, La Mer’s pristine location will ensure uninterrupted views of the Arabian Gulf and Dubai's iconic skyline. The development will spread across 9.5 million square feet of existing and reclaimed land. Comprising four distinct zones - the beach, a leisure and entertainment hub, North Island, and South Island - ‘La Mer’ will feature commercial, leisure, residential and hospitality components.On North Island and South Island, La Mer will include fully integrated residential neighborhoods that comprise a total of 688 apartments and villas as well as a 160-key hotel to meet the expected influx of tourists. The project will also launch a range of retail and F&B concepts and beach activities. La Mer will emerge as a world-class destination in the heart of Jumeirah.