2 mins to read,
March 11th, 2020
The better the quality of the lead, the higher your conversion rate. High quality, engaged leads are more likely to convert to a transaction. These leads come in hot and ready and make their way through the sales funnel quickly. Here are some ways to improve lead quality and boost conversion.
- Regional Sales Manager, Property Finder
Specialising in a particular community, or set of communities, is an effective point of difference when buyers are searching for a property, or sellers are looking to advertise their home for sale. Simply put, if you’ve positioned yourself as an expert in a given community and have carved out your niche, why would customers look any further? Adopt a “less is more” approach to simplify your business and channel your efforts on a specific area to attract an engaged buyer or seller pool.
If you want to be one of the best in the game, creating your niche will increase your value as an agent. As a specialist, clients will go to you for your level of expertise and knowledge. Attract more engaged leads by making yourself stand out as the go-to.
Okay, so you’re a community specialist. Maximise your visibility to your relevant audience with Community Expert and help clients find you and your listings quicker. You’ve focused on developing and building your knowledge and skills in a particular area, so make sure you are complementing this with a customised marketing strategy to capture your target market.
Community Expert will enhance your exposure, ensuring you stand out and outshine the competition by having your agent profile featured on pages with the highest traffic on Property Finder. This means a higher share of voice and more relevant leads.
Verified Listings receive on average 4-6x more leads than a non-verified listing by reassuring customers that the listing is 100% genuine and available. Investing in gaining your green “Verified” badge means your listings rank higher in search results, again increasing your exposure.
Verifying your listings is simple – our Quality Control team do the hard yards for you. More importantly, it’s free! Attract a more engaged audience by purely positioning yourself as trustworthy and compliant with industry laws and regulations. Prospects genuinely looking to buy, sell or rent want to be assured they are in the hands of a professional.
Download this Fact Sheet and Checklist to breeze through verification.
Signing an exclusivity mandate with a seller gives you the sole right to advertise, market and source a buyer for the property. It means you agree to represent the seller, work in their best interest and secure them the best price for their home.
Naturally, under this arrangement, knowing you are not competing with other brokers will make you more motivated to close the deal. It’s a common misconception that listing a property multiple times, with various agents can result in a faster sale, but this isn’t necessarily true. Educate your clients on the benefits of going exclusive, and show them why you are the most qualified and knowledgeable for the job!
