PF Expert is the productivity engine for real estate professionals. Grow, manage, and scale your real estate business with Property Finder’s most comprehensive data-driven platform. PF Expert consolidates everything you need – from listing management and lead generation to performance analytics and market visibility – into one integrated dashboard.
Transform how you handle client relationships with advanced CRM capabilities, boost your listing quality with automated optimization tools, and track your success with real-time performance metrics. Whether you’re managing a single territory or scaling across multiple markets, PF Expert gives you the operational backbone to compete at the highest level across our seven-country footprint.
Built for agents who move fast and think ahead. Stay connected to your business from anywhere with the PF Expert App, your complete real estate toolkit designed for performance on the go. Every tap is faster, every view clearer, and every task seamlessly integrated into your mobile workflow.
Access real-time lead reporting to prioritize your opportunities, get snapshot overviews of key data and insights, and track your Agent Score to level up your performance. From lead filtering to listing updates, manage your entire business from your device with the same power as the desktop platform.
We’re ready and with you every step of the way, ensuring you never miss an opportunity, whether you’re in the office, showing properties, or closing deals across the region.
Boost listing visibility with Property Finder’s suite of intelligent exposure options. These products help listings appear higher in search results, connecting agents with more home seekers when they’re actively searching.
Premium and Featured listings enhance ranking within the first few pages of search results. Spotlight places listings in the top three search positions through a competitive bidding system. Community Top Spot offers the highest level of visibility with full-width placement at the very top of search results.
The platform provides data-driven upgrade recommendations based on listing performance potential and available credits. All exposure products can be applied to existing listings and managed seamlessly through our interconnected PF Expert dashboard.
Connect with Property Finder’s highest-performing agents who consistently deliver exceptional service. SuperAgent status is awarded automatically based on verified performance metrics, including fast response times, high-quality listings, active lead management, and positive client feedback.
SuperAgents maintain verified profiles, respond to inquiries within hours, and consistently receive high ratings from home seekers. The program ensures you’re working with professionals who meet strict criteria for listing quality, response rates, and transaction claims.
When you see the SuperAgent badge on profiles and listings, you know you’re connecting with agents who have proven track records of reliability, professionalism, and results in the real estate market.
The learning platform for real estate professionals at every stage of their career. PF Academy offers training resources and educational content designed to develop the essential skills necessary for success in the real estate industry.
The platform provides learning materials that cover Property Finder tools, market knowledge, and professional development topics relevant to agents working across the region. Content includes industry trends, technology updates, and bite-sized information designed for professionals on the go.
Training sessions and resources help agents stay current with market developments and platform features. The academy supports continuous learning with updated content reflecting current industry practices and emerging trends across Property Finder’s operational markets.
Navigate the UAE property market with confidence using comprehensive market intelligence and pricing insights. Data Guru transforms complex market data into clear, actionable information for home seekers, home sellers, and investors making critical property decisions.
Access detailed community profiles, pricing trends, and residential analytics across all UAE markets in our unified data platform. Whether comparing neighborhoods, analyzing price movements, or researching investment opportunities, the tool provides the market intelligence needed to make informed choices.
Data Guru eliminates uncertainty from property decisions by providing transparent access to market trends, community insights, and pricing intelligence that typically requires extensive research across multiple sources and platforms.
The first-ever rewards program in the real estate industry. The PF Partner Program is designed to cater to each customer’s specific business needs through carefully crafted perks and access to valuable programs and benefits.
Built around four tiers – Emerald, Sapphire, Ruby, and Diamond – determined by annual contract value thresholds. Each tier offers unique benefits, including training, relationship management, priority customer support, and access to tools that empower your business operations.
From dedicated business consultant meetings to accelerated support resolution times, the program ensures you have the resources and relationship support needed to operate effectively across our seven-country footprint.
The region's premier annual celebration of real estate excellence. PF Awards honors top performers, breakthrough talent, and outstanding achievements, showcasing the professionals shaping the future of the industry.
This exclusive networking event provided the perfect platform to connect with agents and decision-makers, while also recognizing our Outstanding SuperAgents
Bringing sweet relief during Dubai's summer months, we surprised our clients with refreshing ice-cream deliveries directly to their offices, fostering stronger partnerships through thoughtful gestures.
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