Learn. Grow. Succeed.

PF Expert App

Built for agents who move fast and think ahead. Stay connected to your business from anywhere with the PF Expert App, your complete real estate toolkit designed for performance on the go. Every tap is faster, every view clearer, and every task seamlessly integrated into your mobile workflow.

Access real-time lead reporting to prioritize your opportunities, get snapshot overviews of key data and insights, and track your Agent Score to level up your performance. From lead filtering to listing updates, manage your entire business from your device with the same power as the desktop platform.

We’re ready and with you every step of the way, ensuring you never miss an opportunity, whether you’re in the office, showing properties, or closing deals across the region.

Exposure Products

Boost listing visibility with Property Finder’s suite of intelligent exposure options. These products help listings appear higher in search results, connecting agents with more home seekers when they’re actively searching.

Premium and Featured listings enhance ranking within the first few pages of search results. Spotlight places listings in the top three search positions through a competitive bidding system. Community Top Spot offers the highest level of visibility with full-width placement at the very top of search results.

The platform provides data-driven upgrade recommendations based on listing performance potential and available credits. All exposure products can be applied to existing listings and managed seamlessly through our interconnected PF Expert dashboard.

SuperAgent

Connect with Property Finder’s highest-performing agents who consistently deliver exceptional service. SuperAgent status is awarded automatically based on verified performance metrics, including fast response times, high-quality listings, active lead management, and positive client feedback.

SuperAgents maintain verified profiles, respond to inquiries within hours, and consistently receive high ratings from home seekers. The program ensures you’re working with professionals who meet strict criteria for listing quality, response rates, and transaction claims.

When you see the SuperAgent badge on profiles and listings, you know you’re connecting with agents who have proven track records of reliability, professionalism, and results in the real estate market.

SuperAgent Arena

Finding a home can be daunting, especially in the large metropolitan areas that Property Finder covers, which feature many distinct communities. We pride ourselves on finding a home for everyone, which is why we introduced Super Agent Arena. It’s SuperAgent on the local level.
These specialists have deep knowledge and expertise of their communities, making property decisions easier to navigate. Positions are determined through consistent listing activity, claimed transactions, and platform engagement within specific areas of interest.

The feature connects home seekers with agents who understand local market dynamics, neighborhood characteristics, and community nuances that make all the difference when finding the right place to call home.

Credit Optimizer

Fuel growth with intelligent credit decisions. Credit Optimizer is an AI-powered recommendation system that analyzes platform data, listing performance, and market activity to identify which properties would benefit most from additional visibility investment.

The tool continuously monitors trends and home seeker behavior to eliminate guesswork from promotional decisions. Instead of manually choosing which listings to promote, agents receive data-backed suggestions tailored to their current inventory and available budget.

The system provides predictions about expected lead increases while maintaining complete user control.

PF Academy

The learning platform for real estate professionals at every stage of their career. PF Academy offers training resources and educational content designed to develop the essential skills necessary for success in the real estate industry.

The platform provides learning materials that cover Property Finder tools, market knowledge, and professional development topics relevant to agents working across the region. Content includes industry trends, technology updates, and bite-sized information designed for professionals on the go.

Training sessions and resources help agents stay current with market developments and platform features. The academy supports continuous learning with updated content reflecting current industry practices and emerging trends across Property Finder’s operational markets.

Data Guru

Navigate the UAE property market with confidence using comprehensive market intelligence and pricing insights. Data Guru transforms complex market data into clear, actionable information for home seekers, home sellers, and investors making critical property decisions.

Access detailed community profiles, pricing trends, and residential analytics across all UAE markets in our unified data platform. Whether comparing neighborhoods, analyzing price movements, or researching investment opportunities, the tool provides the market intelligence needed to make informed choices.

Data Guru eliminates uncertainty from property decisions by providing transparent access to market trends, community insights, and pricing intelligence that typically requires extensive research across multiple sources and platforms.

Partner Program

The first-ever rewards program in the real estate industry. The PF Partner Program is designed to cater to each customer’s specific business needs through carefully crafted perks and access to valuable programs and benefits.

Built around four tiers – Emerald, Sapphire, Ruby, and Diamond – determined by annual contract value thresholds. Each tier offers unique benefits, including training, relationship management, priority customer support, and access to tools that empower your business operations.

From dedicated business consultant meetings to accelerated support resolution times, the program ensures you have the resources and relationship support needed to operate effectively across our seven-country footprint.

Home Valuation Feature

Home Valuation Feature transforms pricing into a strategic advantage for agents. As the region’s first forward-looking home value solution, it delivers instant valuations with six-month forecasts, helping clients make smarter moves in fast-changing markets.

Powered by 20 years of proprietary data and enriched with real-time market sentiment, the tool analyses millions of data points to produce accurate, transparent insights. Exclusive to the PF Expert App, it allows agents to track multiple properties in a single view for a clearer market picture.

AI-driven analysis combines automated intelligence with expert guidance, providing both current values and future projections. By addressing pricing uncertainty, the valuation tool enables agents to build client confidence, strengthen proposals, and close deals with clarity and speed.