Latest Articles

Arabian Estates real estate office, paired with Ben Greenwood headshot.

Owning Your Niche or Neighbourhood: Becoming the face of a micro-market

In Dubai real estate, success often comes down to focus. Ben Greenwood, Executive Director at Arabian Estates, shares how owning a niche or neighbourhood can transform your reputation from just another agent to the trusted face of a community. From pounding pavements and sending hyper-local updates to building trust through reliability and respect, this playbook shows agents how to embed themselves in a micro-market and win long-term.
Close-up of LinkedIn website in a browser, representing professional networking and marketing strategies for real estate agency owners.

LinkedIn Playbook for Agency Owners: From Thought‑Leader Posts to Pipeline

Most Dubai brokers use LinkedIn to post listings or job openings—but the real value lies in lead generation. This playbook shows agency owners how to turn profile views into Property Finder clicks through smart content, optimised SSI, and personalised outreach flows tailored for serious buyers and investors.
Illustration of a real estate professional managing online communication and digital presence on a computer.

First Impressions That Convert: Part 2 Your Digital Presence and Follow-Through

First impressions in Dubai’s property market often begin online. Part 2 of our guide explores how agents can build trust through digital presence, timely responses, and structured follow-up—turning interest into action.
Smiling real estate agent greeting a couple at their front door for their first face-to-face meeting.

First Impressions That Convert: Part 1 Face-to-Face Meetings

In Dubai’s high-stakes real estate market, trust is won in seconds. This first part of our two-part guide helps agents make every in-person moment count—through body language, listening techniques, and attire that respects both culture and climate.
breathtaking view of Dubai skyline from Ras Al Khor, where urban architecture meets nature. Dubai iconic skyscrapers, including Burj Khalifa, contrast with the peaceful wetlands of Dubai

5 Steps to Secure Your Perfect Real Estate Business Name in Dubai

Choosing a great agency name in Dubai is part creativity, part compliance. This step-by-step Property Finder guide shows you how to brainstorm, vet, reserve, and trademark a trade name that satisfies DED rules, secures legal protection, and fits your long-term brand strategy.

The Keys to Client Retention: Transforming One-Time Buyers into Lifelong Partners

In Dubai’s fast-moving market, winning a deal is only the beginning. This guide shows how personalisation, data-driven service and smart tech can turn first-time buyers into repeat investors, fuelling referrals, portfolio growth and long-term agency success.
Arabian Estates real estate office, paired with Ben Greenwood headshot.

Owning Your Niche or Neighbourhood: Becoming the face of a micro-market

In Dubai real estate, success often comes down to focus. Ben Greenwood, Executive Director at Arabian Estates, shares how owning a niche or neighbourhood can transform your reputation from just another agent to the trusted face of a community. From pounding pavements and sending hyper-local updates to building trust through reliability and respect, this playbook shows agents how to embed themselves in a micro-market and win long-term.
Close-up of LinkedIn website in a browser, representing professional networking and marketing strategies for real estate agency owners.

LinkedIn Playbook for Agency Owners: From Thought‑Leader Posts to Pipeline

Most Dubai brokers use LinkedIn to post listings or job openings—but the real value lies in lead generation. This playbook shows agency owners how to turn profile views into Property Finder clicks through smart content, optimised SSI, and personalised outreach flows tailored for serious buyers and investors.
Illustration of a real estate professional managing online communication and digital presence on a computer.

First Impressions That Convert: Part 2 Your Digital Presence and Follow-Through

First impressions in Dubai’s property market often begin online. Part 2 of our guide explores how agents can build trust through digital presence, timely responses, and structured follow-up—turning interest into action.
Smiling real estate agent greeting a couple at their front door for their first face-to-face meeting.

First Impressions That Convert: Part 1 Face-to-Face Meetings

In Dubai’s high-stakes real estate market, trust is won in seconds. This first part of our two-part guide helps agents make every in-person moment count—through body language, listening techniques, and attire that respects both culture and climate.
breathtaking view of Dubai skyline from Ras Al Khor, where urban architecture meets nature. Dubai iconic skyscrapers, including Burj Khalifa, contrast with the peaceful wetlands of Dubai

5 Steps to Secure Your Perfect Real Estate Business Name in Dubai

Choosing a great agency name in Dubai is part creativity, part compliance. This step-by-step Property Finder guide shows you how to brainstorm, vet, reserve, and trademark a trade name that satisfies DED rules, secures legal protection, and fits your long-term brand strategy.

The Keys to Client Retention: Transforming One-Time Buyers into Lifelong Partners

In Dubai’s fast-moving market, winning a deal is only the beginning. This guide shows how personalisation, data-driven service and smart tech can turn first-time buyers into repeat investors, fuelling referrals, portfolio growth and long-term agency success.
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