When ten bright-red supercars rolled out onto the streets of Dubai last week, the convoy turned heads around the city. In reality, this was part of a unique programme by Property Finder to recognise and celebrate excellence. Ten standout SuperAgents were handed the keys to branded sports cars for an exclusive three-day driving experience through the city they help shape every day.
A High-Octane ‘Thank-You’
The supercar experience is the first initiative of its kind in the region’s real-estate sector. Agents from Betterhomes, Allsopp & Allsopp, haus & haus, Driven Properties, fäm Properties, MD Properties, Engel & Völkers, Treo, Provident Estate and Metropolitan Premium Properties earned their place through consistent high client ratings, verified listings, and closed deals.
For three days they cruised Dubai’s boulevards behind the wheel of scarlet sports cars. Each door panel was emblazoned with “Property Finder | Drives my Success.” The message is literal and figurative. In a market that logged more than 45,000 sales in Q1 2025, standing out demands discipline, data driven decisions, and relentless service. Open to every broker on the platform, Property Finder’s SuperAgent programme highlights those who consistently meet its highest standards for quality and responsiveness. The supercar weekend simply turned that seal of excellence into a moving billboard.
The Tech Under the Bonnet
Horsepower is only part of the picture. Behind the dashboard sits the tech that helps put these agents on top.
- SuperAgent certifies your top-tier performers, including a badge that boosts trust and unlocks premium exposure.
- PF Expert helps you better manage and promote listings and connect with qualified leads.
- Insights Hub provides the latest in market insights, including shifting trends in the off-plan and secondary markets.
- Community Expert banners pin specialists to the top of high-traffic building pages.
- And even more tools and features to help you grow your business and succeed.
Each tool is a different gear, helping agents accelerate when a new property is secured or cruise efficiently when planning.
Shifting Into Gear: Partner Hub
This summer the how-to of leveraging Property Finder’s tools becomes centralised and easy to navigate. Partner Hub, the portal’s new knowledge centre, will eventually gather product tutorials, case studies and thought-leadership all in one place. Expect bite-sized training videos alongside deeper dives on building a brand, cultivating high performance, and other topics to grow your agency. For firms without a learning-and-development department, it is a ready-made garage: part workshop, part strategy room.
Recognition That Resonates
A supercar weekend may appear extravagant at first glance. However, it rests on a simple leadership truth – meaningful recognition fuels long-term loyalty. When rewards reflect an agent’s aspirations — greater visibility, elevated status, a taste of the lifestyle they’re pursuing — they can outweigh any small bump in commission. And visibility matters. Passers-by took notice, social media buzzed, and conversations followed. Each sighting of those red sports cars told a story. A story that reflects Property Finder’s narrative—excellence earns attention.
The Road Ahead
The cars might be back in the garage. The agents returned to open houses, price negotiations and late-night WhatsApp calls. But there’s a new turn in our tale. Property Finder is ready and willing to hand agents the keys—literally—to enable and celebrate their success.
In Dubai’s real-estate race, the advantage goes to those who stay in the driver’s seat—eyes on the next bend, engine tuned, and backed by partners who understand that speed alone isn’t enough. You also need the right fuel.
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