High performance is not luck. It is hiring for attitude, setting clear expectations, and coaching the fundamentals daily. Learn how White & Co. builds confident brokers through practical training, lead indicators, and a culture of autonomy with accountability.
In Dubai’s competitive off-plan market, trust is the real differentiator. In this article, Khaled El Sherif, Founder & CEO of K Estates, breaks down the strategies top brokers use to build client confidence – from choosing the right partners to presenting data, pricing, and past delivery in a way that empowers clients to make informed decisions.
Alan Harthy, Founder & CEO of I Buy Real Estate, shares how he moved from solo agent to agency leader. In this Partner Hub article, he explains why culture matters more than headcount, which KPIs actually drive performance, and how putting your team first turns brokers into business owners.
In Dubai real estate, success often comes down to focus. Ben Greenwood, Executive Director at Arabian Estates, shares how owning a niche or neighbourhood can transform your reputation from just another agent to the trusted face of a community. From pounding pavements and sending hyper-local updates to building trust through reliability and respect, this playbook shows agents how to embed themselves in a micro-market and win long-term.
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