Category: Off-plan & Industry News

Selling the Future: How to Win Client Confidence in Off-Plan Real Estate

In Dubai’s competitive off-plan market, trust is the real differentiator. In this article, Khaled El Sherif, Founder & CEO of K Estates, breaks down the strategies top brokers use to build client confidence – from choosing the right partners to presenting data, pricing, and past delivery in a way that empowers clients to make informed decisions.

New tenant standing on high-rise balcony of a new Build to Rent building overlooking Dubai Marina waterfront with yachts, blue water and city skyline in the distance

Build-to-Rent Explained: What Agencies Need to Know About Dubai’s Emerging BTR Sector

Dubai’s rental market is evolving fast, and Build-to-Rent (BTR) is at the centre of that shift. Instead of one-off commissions, BTR offers agencies long-term, professionally managed income streams through lease-up, renewals, and resident communications for institutional owners. This guide explains what BTR is, how different operating models work, the Dubai-specific tenancy mechanics you must get right (Ejari, RDC, Mollak), and the performance metrics REIT-style investors use to judge your work. If you want to move from broker to operating partner in Dubai’s growing BTR sector, this article shows you where agencies can plug in and how to build a repeatable playbook.

A red Lamborghini sports car branded with Property Finder and the slogan 'Drives my Success,' photographed on a Dubai street during the SuperAgent recognition event.

Property Finder Puts Top Agents in the Driver’s Seat

Property Finder celebrated its top SuperAgents with a high-octane experience behind the wheels of branded red supercars. More than just a show-stopping reward, the initiative underscored the tools, recognition, and tech-driven support that help elite agents stay ahead in Dubai’s competitive market.

Solar panel structures in Dubai's Sustainable City, representing innovative eco-friendly architecture and renewable energy initiatives in the region.

Sustainable Real Estate Practices in Dubai

Explore how Dubai is embracing sustainable real estate development practices. Discover the economic and ecological benefits of green building practices, energy efficiency, and water conservation driven by Dubai’s Green Building Regulations.

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