
Owning Your Niche or Neighbourhood: Becoming the face of a micro-market
In Dubai real estate, success often comes down to focus. Ben Greenwood, Executive Director at Arabian Estates, shares how owning a niche or neighbourhood can transform your reputation from just another agent to the trusted face of a community. From pounding pavements and sending hyper-local updates to building trust through reliability and respect, this playbook shows agents how to embed themselves in a micro-market and win long-term.