Category: Sales

UAE real estate CRM dashboard concept with agent selecting digital client profiles—lead generation vs lead qualification, SLAs, PF Expert insights, WhatsApp workflows for a conversion engine

Lead Generation vs Lead Qualification, Part 2: Building the Conversion Engine

Discover how UAE brokerages and real estate agents can turn qualification habits into a repeatable conversion engine. Map clear CRM stages, enforce SLAs for speed-to-lead, and use PF Expert, WhatsApp templates, dashboards and weekly coaching. Expect faster replies, higher show rates, and cleaner reporting your whole team can run every week.

Arabian Estates real estate office, paired with Ben Greenwood headshot.

Owning Your Niche or Neighbourhood: Becoming the face of a micro-market

In Dubai real estate, success often comes down to focus. Ben Greenwood, Executive Director at Arabian Estates, shares how owning a niche or neighbourhood can transform your reputation from just another agent to the trusted face of a community. From pounding pavements and sending hyper-local updates to building trust through reliability and respect, this playbook shows agents how to embed themselves in a micro-market and win long-term.

Smiling real estate agent greeting a couple at their front door for their first face-to-face meeting.

First Impressions That Convert: Part 1 Face-to-Face Meetings

In Dubai’s high-stakes real estate market, trust is won in seconds. This first part of our two-part guide helps agents make every in-person moment count—through body language, listening techniques, and attire that respects both culture and climate.

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