4 mins to read,
April 2nd, 2020
Like any market, the real estate market is subject to fluctuations and seasonality. When it’s no longer a ‘sellers’ market’, it can be challenging to naturally attract seller leads. It’s in these times you need to be smart about your marketing - use all the tools available to stand out to homeowners, and use data to your advantage!
- Principal Product Manager, Property Finder
You can immediately separate yourself from competitors with a strong online profile on Property Finder’s Find Agent page. Find Agent section generates 8% of all leads. Add your name, high-quality photo, languages you speak, and your RERA number. In the description field, add things that catch the eye of potential sellers, for example, the areas you specialise in and how long have you been in the industry. Your potential customers want to know why you’re the agent for them!
The Find Agent section is the only directory of verified, active real estate professionals in the UAE. If you are an agent seeking quality leads, you need a definite presence here. To find out how to get on it, send us an enquiry.
“The Find Agent page on Property Finder allows tenants/landlords/buyer/sellers to find an agent who a) specialises in their area of interest, b) speaks their language for communication and c) sets transparency for the background and profile of an agent.”
Conor McKay, Luxury Specialist, haus & haus, Outstanding Agent award winner
It’s essential that you do the groundwork before meeting with a potential seller. Put your best foot forward and show up prepared. The first question they will ask is “how much is my home worth?” This is the moment you need to position yourself as a subject matter expert and trusted adviser and show the customer why you are the right person to sell their home. We’re here to help. Get a clear snapshot of the market’s current price trends with our free Price Finder tool. Get price trends at any level: community, building or a specific property type, like a one-bedroom apartment in the Princess Tower.
Show clients how similar properties are priced as well as compare asking prices to transaction prices. This will help you accurately price your customer’s home, based on up to date market insights and no false promises!
“Price Finder takes the subjectivity out of price negotiations and gives you instant credibility and trust with your client. You can educate vendors on prices in real-time with transactional data from government databases.”
Lynnette Abad – Head of Data & Research at Property Finder
In addition to Price Finder, arm yourself with our free Pricing Report to support your price recommendations. This report displays a range of data in a clear and concise format across a couple of pages, enabling sellers to clearly see current statistics and trends relevant to the home they are selling. Either email it to your client before your meeting or print it out to take with you. Be one step ahead!
Use performance-based statistics to show why you are the best person to advertise their home in the area. Discuss your recent transactions in the area or tower, as well as your current standing, such as whether you’re in the top 5% of performers. Providing visibility of this data speaks volumes to your capabilities and builds trust with the customer.
“The Pricing Report gives you credibility as an agent. It gives a seller the transparency needed to choose the right agent to work with. The report can be easily customised and shared from Lead Tracker and Property Finder Manager.”Sign off with LIAM’s pic
Use Data Finder to get real-time UAE real estate data, analytics and insights. Data Finder is a real estate insights and data platform under the Property Finder Group that features asking price data, transaction price data, project and supply data and other data sets.
Insights from Data Finder can help to price a listing effectively. As an agent, you can also use Data Finder to educate your clients about the current market to assist them in making well-informed decisions. To request a demo of Data Finder, go here
Sellers for an agent usually start their journey with a phone call. Whether you answer the call and how you greet the potential customer could be the difference between them signing you, or heading to a competitor. A missed call is a missed opportunity. On average, 67% of callers hang up in frustration when they can’t speak to a real person. That is why voicemail will not suffice.
Keep your call answer rate high, and in the event, you do miss a call, use our free Lead Tracker app to access your call leads in real-time. Our free Call Tracking within the app records your calls even if you miss them, so you can listen to them and respond as soon as you become available.
