Author: pf-team

Arabian Estates real estate office, paired with Ben Greenwood headshot.

Owning Your Niche or Neighbourhood: Becoming the face of a micro-market

In Dubai real estate, success often comes down to focus. Ben Greenwood, Executive Director at Arabian Estates, shares how owning a niche or neighbourhood can transform your reputation from just another agent to the trusted face of a community. From pounding pavements and sending hyper-local updates to building trust through reliability and respect, this playbook shows agents how to embed themselves in a micro-market and win long-term.

Smiling real estate agent greeting a couple at their front door for their first face-to-face meeting.

First Impressions That Convert: Part 1 Face-to-Face Meetings

In Dubai’s high-stakes real estate market, trust is won in seconds. This first part of our two-part guide helps agents make every in-person moment count—through body language, listening techniques, and attire that respects both culture and climate.

breathtaking view of Dubai skyline from Ras Al Khor, where urban architecture meets nature. Dubai iconic skyscrapers, including Burj Khalifa, contrast with the peaceful wetlands of Dubai

5 Steps to Secure Your Perfect Real Estate Business Name in Dubai

Choosing a great agency name in Dubai is part creativity, part compliance. This step-by-step Property Finder guide shows you how to brainstorm, vet, reserve, and trademark a trade name that satisfies DED rules, secures legal protection, and fits your long-term brand strategy.

A red Lamborghini sports car branded with Property Finder and the slogan 'Drives my Success,' photographed on a Dubai street during the SuperAgent recognition event.

Property Finder Puts Top Agents in the Driver’s Seat

Property Finder celebrated its top SuperAgents with a high-octane experience behind the wheels of branded red supercars. More than just a show-stopping reward, the initiative underscored the tools, recognition, and tech-driven support that help elite agents stay ahead in Dubai’s competitive market.

Businessperson in a blue suit holding a magnifying glass over a laptop, with illustrated candidate profiles and star ratings displayed in a virtual interface, representing digital recruitment and talent evaluation.

Building Your Dream Team: A Step-by-Step Guide to Recruiting Dubai’s Top Agents

In Dubai’s competitive real estate market, recruiting and retaining top talent is essential to sustainable agency growth. This guide from Property Finder explores how to define a standout employer brand, source high-performing agents, craft compelling offers, and build a culture that keeps elite performers engaged for the long haul.

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