The Epicenter of the Global Gold Trade
Secure your brand’s future at Hind Plaza, the definitive crown jewel of the Deira Enrichment Project (DEP). Located within the heart of the New Gold Souk Extension, this development represents the most significant expansion in the history of Dubai’s jewelry trade. Hind Plaza is strategically positioned on the GCC’s largest gold street, a meticulously planned district designed to host the world’s most prestigious gold, diamond, and watch merchants.
This is more than just a commercial lease; it is an invitation to join an elite ecosystem where heritage meets modern luxury. For decades, Deira has been known globally as the "City of Gold." Today, Hind Plaza elevates that legacy, offering a sophisticated, high-security environment that caters to the demands of the 21st-century luxury consumer and the international wholesale trader alike.
Unrivaled Location & Strategic Visibility
Hind Plaza is the primary artery of the New Gold Souk. Its location is unparalleled, serving as a bridge between the historic charm of the traditional souk and the ultra-modern infrastructure of the Deira Waterfront.
• Maximum Exposure: Every unit in Hind Plaza is designed with the jewelry merchant in mind. Expansive, floor-to-ceiling glass frontages provide the perfect canvas for high-impact window displays, ensuring your finest diamond collections and gold artistry are visible to a constant stream of high-net-worth individuals.
• The Hub of Footfall: Being situated on the GCC’s largest gold street means your business is at the center of a global transit point for precious metals. The plaza benefits from an organic flow of international tourists, professional commodity traders, and local residents from the newly developed DEP residential towers.
• Seamless Connectivity: Accessibility is a core feature of Hind Plaza. Located just steps away from the Gold Souk Metro Station and major RTA transport hubs, your showroom is easily reachable for clients from across the UAE and beyond.
World-Class Facilities for High-Value Retail
The jewelry trade requires more than just a retail floor; it requires a specialized infrastructure. Hind Plaza delivers on every technical requirement:
• Spacious Units: We offer flexible layouts ranging from 400 SQFT to 800 SQFT, allowing you to create either an intimate, high-end VIP atelier or a sprawling flagship showroom.
• Advanced Security: Security is the foundation of Hind Plaza. The building is equipped with state-of-the-art surveillance systems, 24/7 on-site security personnel, and structural reinforcements suitable for high-grade safes and vault installations.
• Modern Amenities: Unlike the traditional souk, Hind Plaza offers the comfort of high-efficiency central air conditioning, pristine public areas, and professional building management.
Commercial Investment Terms
We provide transparent and competitive leasing structures to ensure a sustainable and profitable environment for our tenants:
• Leasing Rate: AED 950 per SQFT
• Service Charge: AED 30 per SQFT
• Security Deposit: 10% (Refundable)
• Condition: Units are provided in shell and core or semi-fitted condition, giving you the creative freedom to align the interior design with your global brand identity.
The DEP Lifestyle & Community
Hind Plaza is a key component of the wider Deira Enrichment Project, a master-planned community that has transformed the waterfront. By choosing this location, your brand is integrated into a vibrant neighborhood featuring:
1. Luxury Hospitality: Surrounded by international hotel brands like the Wyndham and Adagio, ensuring a steady influx of high-spending tourists.
2. Ample Parking: Access to over 8,000 shaded parking spaces, solving the historic challenge of Deira and ensuring a premium experience for your VIP clients.
3. A Global Trading Legacy: Be part of a community that handles a significant percentage of the world's physical gold trade.
Secure Your Place in History
The New Gold Souk Extension at Hind Plaza is rapidly becoming the most sought-after commercial address for jewelry brands in the Middle East. As the GCC’s largest gold street continues to evolve, being a first-mover in this district offers an unmatched competitive advantage.
Don’t miss the opportunity to position your brand in the heart of the world’s most famous gold district. Contact our leasing department today to schedule a private viewing of our available showrooms.

Luxury Jewelry Showroom in New Gold Souk

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