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Living in Serena, Dubai: Pros and Cons and Property Prices

Serena is one of Dubai’s established gated villa communities, offering Spanish-inspired homes at a competitive price point in Dubailand. If you are weighing up Serena Bella Casa as a place to rent or buy, or considering the Serena community Dubai as an investment, this guide brings together what you need to know.

Below, you will find a full breakdown of the community, what residents pay, what they get in return, and how Serena compares to the alternatives.

About Serena: Location and community overview

Serena is a fully gated, low-rise residential community in Wadi Al Safa 7, Dubailand, positioned along Emirates Road in southern Dubai. It was developed by Dubai Properties, part of Dubai Holding Real Estate, and covers approximately 8.2 million square feet. Community management is handled by Dubai Community Management.

The architectural theme draws on Spanish and Portuguese design, with tiled roofs, detailed facades, and homes arranged in clusters of four to six units around shared green spaces. The result is a quieter, low-density environment with a distinct character compared to more contemporary communities nearby.

DetailInformation
DeveloperDubai Properties (Dubai Holding Real Estate)
LocationWadi Al Safa 7, Dubailand, Dubai
Road accessEmirates Road, Academic City Road
Community typeGated, low-rise villa and townhouse
Sub-communitiesBella Casa, Casa Dora, Casa Viva
StatusComplete

Sub-communities in Serena

Serena comprises three completed phases, each with its own architectural style and mix of property types. All three share the same gated perimeter, community management, and on-site facilities.

Townhouses

1. Bella Casa

Bella Casa is Serena’s most prominent and widely searched sub-community. It offers 2- and 3-bedroom townhouses alongside 3-bedroom semi-detached villas, arranged around landscaped gardens, pools, and play areas. Bella Casa is the most active segment of the Serena property market.

Property types in Serena Bella Casa:

  • 2-bedroom townhouses
  • 3-bedroom townhouses
  • 3-bedroom semi-detached villas

2. Casa Dora

Casa Dora carries a stronger Portuguese design influence and is a villa-only sub-community within Serena. It appeals to buyers looking for a slightly larger or more architecturally distinct unit. Properties for sale in Casa Dora range from AED 2.4 million to AED 4.5 million.

3. Casa Viva

Serena Casa Viva is the third and most recent phase of the development, also villa-focused. Properties here range from AED 2.4 million to AED 4.5 million.

Property types available across all three sub-communities:

  • 2-bedroom villas
  • 3-bedroom villas
  • 2-bedroom townhouses
  • 3-bedroom townhouses

Explore the Available Properties for Sale in Serena

Property types and prices in Serena

Here are the average price ranges for properties in the Serena community.

Interior of a large furniture retail store in Abu Dhabi featuring modern living room setups

Sale prices in Serena Bella Casa

Property typeBedroomsPrice range (AED)Average price (AED)
Villa22.3M –4.65M2,418,333
Villa32.85M – 4.65M3,148,462
Townhouse22.35M – 2.9M2,625,000 (median)
Townhouse32.85M – 4.6M3,522,500 (median)

Rental prices in Serena

Property typeBedroomsAnnual rent range (AED)
Townhouse2135,000 – 145,000
Townhouse3145,000 – 185,000
Villa2From 135,000
Villa3155,000 – 220,000

The overall rental range across the Serena community Dubai runs from approximately AED 134,900 to AED 290,000 per year, depending on property type, size, and sub-community. See all Serena Dubai properties for rent on Property Finder.

Amenities and lifestyle in Serena

swimming pool

Serena is designed as a self-contained residential community with shared facilities distributed across three community centres.

Community facilities:

  • Three community centres, each with a swimming pool, gym, children’s play area, and a clinic
  • Approximately 100,000 square feet of retail space planned within the community
  • Spanish Plaza at the Emirates Road junction, with restaurants, cafes, and shops
  • Landscaped green spaces and tree-lined pathways throughout

Leisure and attractions nearby:

  • Global Village: 4.2 km
  • Dubai Miracle Garden: 5.0 km
  • IMG Worlds of Adventure: 6.2 km
  • Mudon Central Park: 2.4 km
  • Town Square Park: 3.5 km
  • Arabian Ranches Golf Club: 2.5 km

Schools near Serena Dubai

Families considering Serena Dubai will find a solid spread of schools nearby. There are around 10 schools within 5 km. The most common curriculum offered in the area is British. Schools in the area include

  • GEMS Metropole School Al Waha,
  • Fairgreen International School,
  • Ranches Primary School,
  • Lycée Français International Mudon.

GEMS Metropole School Al Waha is the closest school to Serena at just 400 metres, making it a practical choice for families with school-age children. Ranches Primary School holds a KHDA Very Good rating. Fairgreen International School offers the IB curriculum.

Getting around from Serena

Serena connects directly to Emirates Road, which links onwards to Academic City Road and the wider Dubai motorway network. This makes car-based commuting practical, though the community has no metro or public bus access and is effectively car-dependent for all daily travel.

DestinationApproximate drive time

Dubai Mall

27 minutes

Palm Jumeirah

25 minutes

Burj Al Arab

23 minutes

The Walk JBR

28 minutes

Dubai International Airport (DXB)

41 minutes

Al Maktoum International Airport

25 minutes

The 41-minute drive to Dubai International Airport is a significant consideration for residents who travel frequently or commute to business districts in central Dubai. Those flying from Al Maktoum International Airport will find the journey considerably shorter at around 25 minutes.

Pros of living in Serena

Living in the Serena community Dubai offers several strong advantages, particularly for families and buyers seeking value in a completed gated community:

  • Affordable villa entry prices: 2-bedroom villas in Serena Bella Casa start from around AED 2.3 million, making it one of the more accessible villa communities in Dubailand.
  • Completed and occupied: All three sub-communities are delivered and occupied, so buyers and renters face no construction risk or project delays.
  • Family-focused facilities: Three on-site community centres each include a swimming pool, gym, children’s play area, and a clinic.
  • Strong school options nearby: GEMS Metropole School Al Waha is 400 metres from the community; Ranches Primary School (KHDA Very Good) is 1.6 km; Fairgreen International School is 1.3 km.
  • Green and low-density layout: Homes in clusters of four to six with landscaped pathways create a quieter, more spacious feel than higher-density communities.
  • Good road access: Direct access to Emirates Road makes it straightforward to reach multiple parts of Dubai by car.
  • Leisure destinations nearby: Global Village, Dubai Miracle Garden, and IMG Worlds of Adventure are all within 7 km; several golf courses are within 3.5 km.
  • Quality neighbours: The Sustainable City, Arabian Ranches 2, and Mudon are all within 2 km, widening retail, dining, and lifestyle options for residents.

Cons of living in Serena

No community suits every buyer or renter. Here are the main drawbacks to consider before committing to Serena, Dubai:

  • Car dependency: The community has no metro station or frequent public bus service. A car is essential for all daily travel.
  • Distance from central Dubai: Most key locations are 25 to 41 minutes away by car, which may be a strain for residents with daily commutes into the city centre.
  • Long drive to DXB: The 41-minute journey to Dubai International Airport is a consistent inconvenience for frequent flyers and business travellers.
  • Limited in-community retail: With one supermarket within 2 km, day-to-day convenience shopping requires leaving the community.

Key takeaways

  • Serena is a fully completed, gated villa and townhouse community in Dubailand, developed by Dubai Properties across three sub-communities: Bella Casa, Casa Dora, and Casa Viva, with Spanish and Portuguese-inspired architecture.
  • Serena Bella Casa offers 2- and 3-bedroom villas and townhouses starting from AED 2.3 million to buy, with annual rents for 2-bedroom properties from around AED 135,000.
  • The community is well-suited to families and retirees, with three on-site community centres, a clinic, children’s play areas, and around 10 schools within 5 km.
  • Serena is entirely car-dependent, sits approximately 41 minutes from Dubai International Airport, which makes it more convenient for families and people who prefer quieter areas.

FAQs

What is Serena Bella Casa in Dubai?

Serena Bella Casa is the flagship sub-community within Serena, a gated development by Dubai Properties in Dubailand. It offers townhouses and villas with Spanish-inspired architecture.

How much does it cost to buy in Serena Dubai?

2-bedroom villas in Serena Bella Casa start from around AED 2.3 million, with an average of AED 2,418,333. Three-bedroom villas average AED 3,148,462.

What schools are near Serena Dubai?

There are 10 schools within 5 km of Serena, Dubai. The closest is GEMS Metropole School Al Waha. Ranches Primary School (1.6 km) holds a KHDA Very Good rating, and Fairgreen International School (1.3 km) offers the IB curriculum.

What is the difference between Serena Bella Casa, Casa Dora, and Casa Viva?

Bella Casa is Serena’s first and most prominent sub-community, offering townhouses and villas. Casa Dora follows a stronger Portuguese design theme and is a villa-only phase. Serena Casa Viva is the third and most recent phase, also villa-focused. All three share the same community facilities, including pools, gyms, play areas, and a clinic.

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