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Property Finder Launches PF Market Pulse

Property Finder has launched PF Market Pulse, a new bi-monthly consumer sentiment survey that captures real-time insights from buyers and sellers actively engaged in the UAE property market.

The new bi-monthly survey reveals that 72% of UAE home seekers intend to purchase within six months, reflecting strong demand and a shift in price expectations.

The initiative strengthens Property Finder’s position as the region’s most visited and trusted real estate platform, providing users and industry professionals with actionable data to inform their decisions.

PF Market Pulse is conducted directly on the Property Finder platform. Users browsing listings are first asked if they are planning to buy a property within the next six months. Those who respond positively are then asked how they expect property prices, including Dubai real estate prices, to change during that period. This approach enables Property Finder to gather timely insights from high-intent users who are already exploring their options.

Buyers Show Strong Intent To Purchase

The first edition of PF Market Pulse reveals that 72% of respondents in May 2025 stated they plan to purchase a property within the next six months. In June, that level of interest remained steady, with 69% continuing to express buying intent.

These findings suggest a high level of confidence in the UAE real estate market, despite evolving economic conditions. For home seekers, it indicates that many are ready to act, not just browse, in the near term. This consistency in buyer sentiment also points to sustained market momentum across key segments of the Dubai property market and beyond.

Price Sentiment Shifts Amid Evolving Expectations

While the desire to buy remains strong, PF Market Pulse also shows a shift in how buyers view pricing trends.

In May, responses were relatively balanced:

  • 37% of users expected prices to decrease
  • 34% anticipated an increase
  • 29% believed prices would remain stable

By June, a notable shift had occurred:

  • 44% expected prices to decrease
  • 30% expected an increase
  • 26% anticipated stability

This shift may signal that buyers are responding to signs of a potential market adjustment, with expectations aligning with recent trends. It suggests that home seekers are actively monitoring price movements, including Dubai real estate prices, and adjusting their outlook accordingly.

Over 13,000 Responses In The Inaugural Survey

The first wave of PF Market Pulse collected feedback from over 13,000 unique users in just two months, offering a credible and comprehensive snapshot of consumer sentiment. The data provides a clearer understanding of how active market participants, both buyers and sellers, perceive the current landscape.

Sevgi Gur, Chief Marketing Officer at Property Finder, notes:

By launching PF Market Pulse, we’re further strengthening our position as the region’s leading property platform, not just in reach and data, but in our ability to truly understand our audience and shape industry dialogue through intelligence-led insights.

It directly supports our mission to change living for good in the region by equipping our users and partners with the clarity and confidence to make informed decisions. The results not only highlight a resilient appetite for home ownership in the UAE, but also reflect a more informed, confident buyer that’s increasingly responsive to market signals.

PF Market Pulse will continue to release updated findings every two months, tracking ongoing shifts in sentiment and expectations as the UAE property market grows.

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