Black Friday 2025 is officially upon us – and this year’s sale season in the UAE is shaping up to be one of the biggest yet. From record-breaking tech discounts to luxury fashion markdowns and home essentials at half price, retailers across the Emirates are rolling out deals earlier than ever. From tech upgrades and home makeovers to early festive shopping, the 2025 edition promises unmatched savings and exciting offers. Retailers are stepping up with major discounts, making it the ideal time to invest in big-ticket items, refresh personal spaces, or simply stock up on seasonal favourites.
In this guide, you will find:
- When is Black Friday 2025?
- Overview of Black Friday 2025 Sales
- Best Early Black Friday Deals by Category
- Notable Retailers with Early Access Sales
- Key Takeaways
- Frequently Asked Questions (FAQs)
When is Black Friday 2025?
Black Friday 2025 falls on Friday, 28 November. Traditionally, it marks the start of the global festive shopping season, but in the UAE, the event has evolved beyond a single day. Many retailers now launch “White Friday” or “Yellow Friday” campaigns, offering early access deals throughout November across stores like Amazon.ae, Namshi, and adidas UAE.
Overview of Black Friday 2025 Sales
Black Friday 2025 is already in full swing, with early deals live at leading UAE retailers. From Amazon.ae and Namshi to adidas UAE, major brands are offering discounts that rival last year’s Cyber Monday numbers.
This year’s top trend? Early access is the new normal. Many stores have rolled out pre-Black Friday sales, giving loyal customers and app subscribers first dibs on high-demand products. Whether it’s up to 70% off electronics or 60% off fashion, early-bird shoppers in the UAE can already save big.
Best Early Black Friday Deals by Category
Whether you’re looking for a new pair of shoes or to upgrade your mobile phone, there are plenty of sales to take advantage of.
Fashion & Accessories
Fashion lovers in the UAE are in luck this season, with verified early sales from top brands already underway.
- Amazon.ae: “White Friday Sale” running from 22–29 November, with up to 70% off across categories including fashion, tech, and home.
- Namshi: “Black November” sale offering up to 90% off fashion, footwear, and accessories, running through 24–29 November.
- adidas UAE: “White Friday Sale 2025” event now live, featuring up to 60% off select sportswear and footwear.
Tech & Electronics
Early deals are already rolling out across major UAE tech retailers.
- Amazon.ae: “White Friday Sale” with up to 70% off electronics and smart devices.
- Sharaf DG: Confirmed “DG Friday” deals on TVs, laptops, and appliances (discount ranges vary by product).
Expect savings on:
- Samsung & LG Smart TVs
- Apple AirPods, iPads, and MacBooks
- Bose and Sony headphones
- Dyson vacuum cleaners and hair tools
Home & Lifestyle
While specific 2025 home-deal details vary by brand, Amazon.ae has confirmed its “White Friday” sale includes Home & Lifestyle categories with markdowns on furniture, décor, and appliances.
Notable Retailers with Early Access Sales
Shoppers don’t have to wait for the final weekend of November — these UAE retailers are already running verified or officially announced sale events:
- Amazon.ae – “White Friday Sale” (22–29 Nov) with up to 70% off.
- Namshi – “Black November” sale (24–29 Nov) with up to 90% off.
- adidas UAE – “White Friday Sale 2025” live now, with up to 60% off.
- Sharaf DG – “DG Friday” electronics offers confirmed for November.
Most of these retailers refresh their offers weekly, so it’s worth checking their official websites and apps regularly as Black Friday approaches.
Key Takeaways
- Black Friday 2025 falls on 28 November, but UAE shoppers don’t have to wait — Amazon.ae, Namshi, and adidas UAE are already live with early discounts.
- Verified sales include up to 70% off at Amazon.ae, up to 90% off at Namshi, and up to 60% off at adidas UAE.
- Sharaf DG has confirmed tech offers under its “DG Friday” event.
- Early access sign-ups and app memberships are key to securing the best offers.
FAQs
Verified sales like Amazon.ae’s “White Friday” begin as early as 22 November 2025, with most major retailers live by the final week of November.
Electronics, fashion, and footwear see the largest markdowns — often up to 70–90%.
Locally, it’s known as White Friday, featuring discounts from both international and regional retailers.
Yes. All major UAE retailers, including Amazon.ae, Namshi, and adidas UAE have online sales with app-exclusive offers.
Sign up for retailer newsletters, download their apps, and join loyalty programmes — many offer early-access codes or member-exclusive previews.
