The Esaad Card is one of Dubai Police’s longest-running discount programmes, giving eligible cardholders access to offers across hotels, restaurants, retail, healthcare, education, travel and more. This guide covers what the Esaad Card is, who qualifies, how to register, the current offers on the card (including the du telecom discount), and answers to the most common questions cardholders ask.
What is the Esaad Card?
The Esaad Card, also marketed as the Esaad Privilege Card, is a discount and loyalty programme run by Dubai Police. It gives eligible cardholders access to exclusive discounts and offers from partner brands in the UAE and abroad, spanning categories such as travel and hotels, dining, retail and fashion, healthcare, education and telecom services.
The card is issued free of charge to eligible categories (see Eligibility below), and cardholders browse and redeem the full, live list of offers through the official Esaad website or the Esaad mobile app, available on the App Store and Google Play.
Eligibility: How do you get an Esaad Card?
You can’t apply for an Esaad Card directly. It is issued only to people who are eligible through participating government entities, organisations, or approved programmes.
If you think you may qualify, you can check your eligibility by following these steps:
- Ask your HR department whether your employer participates in the Esaad programme.
- Visit the official Esaad portal.
- Select Activate Membership.
- Enter your Emirates ID number to check your eligibility.
- Sign in using UAE Pass, if available.
- Once your eligibility is confirmed, complete your account registration and start using your Esaad Card.
Registration
- First, check if you’re eligible by visiting the official Esaad website or contacting their support team.
- Once eligibility is confirmed, Registration is completed through the official Esaad portal or through your employer if your organization participates in the programme.
- You’ll need to submit required documents, usually proof of identity and employment.
- After your application is approved, you’ll receive your digital card and can start enjoying its exclusive discounts and offers.
Esaad registration is free, and how you apply depends on your category. The steps below cover both employer-led and self-service registration.
For Employees
- Most employees do not apply individually.
- Your HR department registers you with Esaad and arranges issuance of your physical or digital card.
- Check internally if your organisation is part of the Esaad programme and what the activation steps are.
For Golden Visa Holders and Other Eligible Categories
- Visit the official Esaad portal or the Dubai Police / relevant government website.
- Create an account using your Emirates ID, mobile number, and email.
- Upload the required documents (e.g., Emirates ID, residence details, Golden Visa proof, or other eligibility documents).
- Submit the application and wait for approval. Once accepted, you can access the card via the Esaad mobile app or digital wallet and start using the discounts.
This is the same process to follow if you’re looking into how to get an Esaad card or how to apply for an Esaad card as an individual rather than through an employer: register on the portal above, upload your documents, and wait for approval, there is no registration fee.
Offers
Esaad card offers and discounts span dozens of sectors, and new deals are added regularly. The categories below are a snapshot of what’s available; for the complete, current Esaad discount list, always check the official Esaad website or app, since participating brands and discount percentages change over time.
Travel
- 20% off airline tickets when you fly with Fly Dubai.
- 20% off airline tickets with Jazeera Airways
- 15% off airline tickets on EgyptAir
Hotels
- V Hotel offers 50% off
- Habtoor Palace Dubai offers 50% off
- Kempinski Palm Jumeirah offers 50% off
- Grand Hyatt Abu Dhabi Hotel offers 35% off
- Fairmont Bab al Bahr Abu Dhabi offers 35% off
- Ibis One Central Dubai offers 25% off
- Bab Al Nojoum Al Mugheirah Resort Abu Dhabi offers 20% off
Note: Current offers include discounts at selected airlines, hotels, restaurants, retailers and attractions. Because offers change regularly, always check the official Esaad app before booking.
Restaurants
- Al Faris Floating Restaurant offers 50% off
- Chill Out Ice Lounge Dubai offers 35% off
- Rhain Steakhouse offers 35% off
- Chamas Brazilian Restaurant at Crowne Plaza offers 35% off
- Al Fresco Restaurant at Crowne Plaza offers 30% off
- Gourmet Burger Kitchen offers 15% off
- Nando’s offers 20% off
- Romano’s Macaroni Grill offers 15% off
- BurgerFuel offers 20% off
Coffee Shops
- Caribou Coffee: Up to 20% off.
- Papparoti: Up to 20% off.
Kids Fashion
- Petit Bateau: Up to 25% off.
- Sacoor Kids: Up to 15% off.
- Gymboree: Up to 20% off.
- United Designer: Up to 20% off.
Jewelry
- Bvlgari Jewelry: Up to 45% off (selected items).
- Damas Jewelry: Up to 10% off.
- Jawhara: Up to 50% (diamonds & pearls).
Telecom, Esaad Du offer
du offers eligible Esaad Card holders a discount on selected Postpaid plans, subject to the latest terms and eligible packages. To activate the offer, visit a du store with your valid Esaad Card when applying for a new eligible Postpaid line or switching an existing one. Du will verify your eligibility and apply the discount according to its current promotion. As telecom offers may change, always check the latest terms on the official du website before applying.
FAQ
If your employer has already enrolled you or your eligibility has been approved, activate your account through the official Esaad portal or mobile app using your registered details.
Yes, cardholders can utilise the Esaad website or application (available on Google Play and App Store).
1. Go to the official Esaad Card website to begin your application.
2. Register online by entering your personal and residency information.
3. Upload the required documents, including your Emirates ID and residency visa.
4. Complete the application form with accurate details.
5. Submit your application and wait for it to be processed.
6. Once approved, you will receive your Esaad Card, often free of charge for eligible expatriates, including those with a Golden Visa.
By following these steps, expatriates in Dubai can easily apply for and obtain their Esaad Card, gaining access to various benefits and discounts tailored to their needs.
The Esaad Card is a Dubai Police loyalty and discount programme that gives eligible cardholders access to exclusive offers across travel, dining, retail, healthcare, education and telecom brands in the UAE and abroad.
The complete, most current Esaad discount list is published on the Esaad portal and mobile app. Once you register and log in, offers and partner brands are updated regularly, so it’s the most reliable place to check before you visit or book.
Yes. du offers Esaad cardholders a discount on the monthly charges of selected Postpaid data plans for a 12-month contract (see Telecom, Esaad du Discount above).
Golden Visa holders and other approved categories can register directly, as outlined in the Eligibility and Registration sections above.
