What’s the story behind the Expo 2020 logo?


Sheikh Mohammed bin Rashid Al Maktoum has revealed the new Dubai Expo 2020 logo. propertyfinder.ae tells the story behind it.

The inspiration for the new Expo 2020 logo came after a ring found at a 4,000-year-old archaeological site in the desert. The winning design was revealed by H.H. Sheikh Mohammed, Ruler of Dubai and Vice President of the UAE, at an event in the Armani Hotel last night.

The new logo was chosen after a competition to create the official logo for Expo 2020 Dubai was launched last year, attracting more than 19,000 participants.

“The design of the logo is inspired by a civilisation that existed 4,000 years ago in an area extending from Baynounah in Abu Dhabi to Saroug Al Hadeed in Dubai and from Maliha Valley in Sharjah to the mountains of Ras Al Khaimah and Fujairah,” stated Sheikh Mohammed, adding, “this land connected ancient civilisations and we will continue to be a hub that connects the world.”


He went on to say that the logo “represents our message to the world that our civilization has deep roots.”

“Thank you to our finalists and to everyone who submitted their aspirations and ideas for what Expo 2020 Dubai would represent,” said Reem Ebrahim Al Hashimy, UAE Minister of State for International Cooperation and Director General of Dubai Expo 2020 Bureau.

“What this shows is that this event has the wholehearted support and belief of the people of the United Arab Emirates. It makes us even more aware of how important it is to produce an utterly exceptional Expo.”


The competition was part of a campaign aimed at building awareness of Expo 2020 Dubai, which also included an interactive art showcase in the UAE with 21 sculptures designed by international artists.

The message delivered by His Highness reminds people of the UAE’s rich history and heritage. The theme for the Expo 2020 will be Connecting Minds, Creating The Future. The event, which will span over a period of six months, will see hundreds of companies and people from all over the world.

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