The first branded residences to debut in Dubai were the Armani Residences in Burj Khalifa in 2010. Since then, the demand for these premium homes has only grown, and Dubai has seen an expansion in this niche market over the years.
Dubai continues to attract premium and global brands from the hospitality sector to create alluring plans for affluent buyers and investors. As a result, the city has become the global capital of branded residences.
- What Are Branded Residences?
- Dubai’s Branded Residences Market Overview
- Luxury Branded Residences in Dubai
- Dubai Branded Residences vs. Global Markets
- Buying and Investing in Branded Residences
- Risks and Considerations
- Key Takeaways
- FAQs
What Are Branded Residences?
Branded residences are luxury apartments or villas developed through partnerships between real estate developers and internationally acclaimed brands, often from hospitality, fashion, or automotive sectors.
They blend architectural innovation, bespoke interiors, and hotel-style service to deliver an exclusive, high-end living experience. The association with a renowned brand not only elevates lifestyle but often enhances property value and rental appeal.
Key features typically include interiors designed by top designers, premium amenities such as private pools, spas, and concierge services, as well as curated dining experiences, alongside seamless property management with dedicated housekeeping and hospitality teams. Brand recognition further strengthens marketability, resale value, and long-term investment potential.
Types of Branded Residences
- Residential units within hotels
- Residential developments next to hotels
- Stand-alone residential developemnts
- Residential developments under hotel management.
Dubai’s Branded Residences Market Overview
Dubai’s branded residences market is substantial and continues to grow. As of 2025, the city hosts 114 branded residence projects with over 37,000 units, accounting for around 2% of the residential market but a disproportionate share of sales by value.
Studio and one-bedroom units make up over half of the inventory, while larger apartments and villas are also available for those seeking expansive homes. Prime locations include Downtown Dubai, Business Bay, Dubai Marina, and Palm Jumeirah.
Market trends highlight strong demand from affluent global investors seeking exclusive lifestyle assets. In mid-2025, apartments overtook villas in the $10 million-plus luxury segment, reflecting changing buyer preferences. Branded homes appeal to investors and families, drawn by Dubai’s reputation as a safe, cosmopolitan luxury destination.
Luxury Branded Residences in Dubai
Here is a selection of Dubai’s most luxurious branded residences, showcasing exceptional design, world-class amenities, and prime locations.
1. Bulgari Lighthouse
Designed by the acclaimed architectural firm Antonio Citterio Patricia Viel, Bulgari Lighthouse Dubai mixes modern Italian grandeur with elements of the local landscape. It is one of the most expensive branded residences in Dubai.
Penthouses with four and five bedrooms, as well as a range of living spaces and interior layouts, can be found at this high-rise development by Meraas. Furthermore, as the penthouses’ size and scale expand, new features are added, like private pools.
Location
It is located in Jumeirah Bay Island.
Units Types
- 4 and 5-bedroom penthouses
- Sky Villa Penthouse crowns the Bulgari Lighthouse
2. Orla by Dorchester Collection
The lavish Orla by Dorchester Collection sits on Dubai’s elite Palm Jumeirah. The luxurious developments provide a selection of elegant 2,3, and 4-bedroom apartments and penthouses.
Furthermore, the floor-to-ceiling windows in all the units give them a modern feel and allow the residents to enjoy a spectacular view of the Arabian Gulf.
Additionally, residents of this stunning complex developed by Omniyat can enjoy a number of fabulous amenities, including a private beach, an infinity pool, a state-of-the-art gym, and a spa.
Location
It is located in Palm Jumeirah
Units Types
- 2, 3 and 4 bedroom apartments and penthouses
3. ADDRESS Villas – Hillcrest
Address Villas – Hillcrest is a ground-breaking construction by Address Hotels and Resorts. It consists of a premium selection of branded five-bedroom luxury villas with floor areas ranging from 921 to 964 m2.
This idyllic community is perfect for enjoying life’s precious moments, from spending time with loved ones to getting in touch with nature.
Additionally, the amenities here support an active lifestyle, as they include features like an outdoor yoga and sports arena, a large adults-only swimming pool and a community centre.
Besides, residents will have convenient access to an 18-hole golf course, many renowned international schools, Dubai Hills Mall, supermarkets, restaurants, and cafés.
Location
It is located in Dubai Hills Estate.
Units Types
- 5-bedroom villas : 921 – 964 m2
4. Six Senses Residences
The Six Senses Residence is one of the best villa communities in Palm Jumeirah, brought to you by one of the most well-known hotel and spa companies in the world.
This stunning residential development prioritises health and leisure and was created to mimic the look and feel of a resort. The building will be located on the West Crescent of the Palm, offering a sweeping view of Bluewaters Island, JBR, and the Dubai Marina skyline.
Additionally, the residence also includes a 61-room hotel and a secluded beach. Moreover, private pools are available in the Royal Penthouses and Villas. Meanwhile, the exclusive Signature Villas enjoy direct beach access.
Location
It is located in Palm Jumeirah.
Units Types
- 3-bedroom Sky Villas: from 576 m2
- 4-Bedroom Beachfront Penthouses: from 406 m2
- 4-bedroom Royal Penthouses: from 684 m2
- 5-bedroom Signature Beachfront Villas
- 4-bedroom Sky Villas: from 600 m2
5. Address Residences The Bay
Developed by Emaar, Address Residences – The Bay offers branded flats and penthouses.It is located right on the sea, along the pristine Emaar Beachfront.
This opulent complex, which is located in a prime beachfront location, offers first-rate facilities. The perks here include panoramic views of the Arabian Gulf and the Dubai skyline, fine-dining options, a community park, and a fully-equipped gym.
Location
It is located on Emaar Beachfront in Dubai Marina
Units Types
- 1-bedroom apartments: 70- 75 m2
- 2-bedroom apartments: 117 – 171 m2
- 3-bedroom apartments: 181 – 191 m2
6. Kempinski Residences The Creek Dubai
The homes, which range in size from one-bedroom apartments to four-bedroom duplexes, are surrounded by beautifully landscaped gardens.
Quiet nooks, shaded pavilions, playgrounds, and winding walks are scattered across the neighbourhood, ensuring you a matchless residency.
These finishing touches make this the go-to location for people who want a peaceful lifestyle complemented by excellent amenities and services.
Moreover, here you can relish the refreshing swimming pools, padel tennis courts, as well as ample outdoor workout areas, among other sports facilities.
Location
It is located in Al Jaddaf area.
Units Types
- 1-bedroom unit: 77 m2
- 2-bedroom unit: 150 m2
- 3-bedroom unit: 261 m2
7. St. Regis The Residences
St. Regis – The Residences are the pinnacle of luxurious living, raising the standard for the finest bespoke living experiences.
Located in the heart of the city in Downtown Dubai, The Residences is within easy walking distance of Dubai Mall, as well as plenty of retail outlets and restaurants.
Besides, it consists of two sleek, modern structures that have art-deco effects and soars 262 and 171 metres above the area around the Dubai Opera. With top-notch amenities and stunning views of the Dubai Fountain and the Burj Khalifa, luxury life has never been more lavish.
Location
It is located in Downtown Dubai.
Units Types
1, 2, and 3 bedroom apartments
8. Beachgate By Address
Beachgate By Address is an urban haven on the shore where you can live the life of your dreams. It’s located in Dubai Harbour, the newest maritime centre in the UAE.
These luxuriously built houses are situated along the Arabian Gulf’s sparkling waterways and spotless shores, placing you in the centre of modern seaside life.
Beachgate By Address expertly fuses urban comfort with breathtaking beauty and seashore sophistication.
Location
It is located in Dubai Marina.
Units Types
- 1-Bedroom Residence: 73 m2
- 2-Bedroom Residence: 115 m2
- 3-Bedroom Residence: 148 m2
- 4-Bedroom Penthouse: 225 m2
9. Versace Residences
The Residences at Palazzo Versace are expansive, luminous, and elegantly furnished with pieces from the Versace Home Collection. They are the gold standard for opulent living in Dubai.
In addition, the flats, which range in size from two to four bedrooms, are furnished with Versace artwork and custom designs. The units have parquet flooring in the bedrooms and stone mosaic tiling throughout the living spaces, kitchens, and baths.
Location
It is located in Al Jaddaf area.
Units Types
- 2-Bedroom Residence: 159 – 198 m2
- 3-Bedroom Residence: 222-358 m2
- 3-Bedroom Penthouse: 364 m2
10. Atlantis, The Royal
Located on Dubai’s Palm Jumeirah, Atlantis, The Royal Resort and Residences is the brand-new monument on the Palm. It blends the shimmering cyan waves of the Arabian Sea with a chic metropolitan style.
The resort, which was created by the top designers, architects, and artists in the world, honours Dubai’s modern legacy. Its daring building makes for an upscale stay.
Atlantis, The Royal, which is crowned by a 90-meter sky pool, transports visitors on a sensory voyage with dreamlike accommodations.
Location
It is located in Palm Jumeirah.
Units Types
- Sky Court
- Penthouses
- Green Suite
Dubai Branded Residences vs. Global Markets
Dubai has rapidly emerged as a leading hub for branded residences, now competing with global cities such as Miami, London, and top Asian markets. The city’s investor-friendly visa policies, competitive tax environment, and excellent global connectivity fuel sustained demand. Price premiums for branded residences in Dubai, ranging from 40–60%, are on par with—or even exceed—those in other major luxury property markets worldwide.
Buying and Investing in Branded Residences
Investing in a branded residence in Dubai offers both a luxurious lifestyle and strong financial potential. These properties appeal to high-net-worth individuals seeking exclusivity, quality, and long-term capital growth. Buyers benefit from world-class amenities, prestigious branding, and prime locations that are highly sought after by renters and investors.
Key reasons to consider purchasing a branded residence include:
- Higher resale values: Brand prestige and exclusivity often translate into faster sales and higher returns.
- Strong rental demand: Luxury tenants seek the lifestyle and services that branded residences provide, supporting consistent occupancy.
- Five-star living experience: Access to concierge, spa, wellness, dining, and other premium amenities enhances day-to-day life.
- Golden Visa eligibility: Many high-value branded residences qualify for UAE long-term residency.
- Investment security: Prime locations in Downtown Dubai, Business Bay, Dubai Marina, and Palm Jumeirah provide long-term growth potential.
Risks and Considerations
Here are the main risks and considerations to keep in mind when investing in branded residences in Dubai.
- Price premiums: Branded residences cost 40–60% more than comparable non-branded properties.
- Brand and operator longevity: Future resale and service quality can depend on the brand’s continued reputation.
- Developer and management review: Carefully examine contracts, service agreements, and track records before purchasing.
Key Takeaways
Dubai has become a global hub for branded residences, attracting prestigious hospitality, fashion, and automotive brands. These luxury homes combine innovative design, bespoke interiors, and five-star services, offering both an exclusive lifestyle and strong investment appeal. Prime locations include Downtown Dubai, Business Bay, Palm Jumeirah, and Dubai Marina.
Investing in branded residences provides higher resale values, strong rental demand, and potential eligibility for the UAE Golden Visa. Buyers should, however, consider price premiums, brand longevity, and developer management contracts to ensure long-term value and a seamless luxury living experience.
FAQs
Armani Beach Residences, Bvlgari Lighthouse, Bugatti Residences by Binghatti, Address Residences, Mr. C Residences, Six Senses Residences, Damac Cavalli, and others define the segment.
A luxury home created through collaboration between a developer and a prestigious brand, offering hotel-style amenities and five-star service.
The association with exclusive brands, superior design, and top-tier service creates scarcity and prestige, resulting in significant price premiums (often 40-60% higher than standard luxury real estate).
High-net-worth individuals, global investors, and families seeking luxury lifestyle assets, strong capital appreciation, and access to Dubai’s Golden Visa.
Branded residences are linked to luxury hotel brands, giving owners special services and a sense of status. Serviced residences provide a place to live with some services, but they don’t come with the luxury brand name or the extra high-end services that branded residences do.
Branded residences offer luxury features such as help from a concierge, security, gyms, spas, and pools. The more exclusive ones might also offer beauty treatments, private dining, access to golf courses, and dining at Michelin-starred restaurants, making them stand out as top-tier living spaces.
