If you’re planning a winter getaway packed with shopping, entertainment, and family fun, the Dubai Shopping Festival (DSF) is the event you don’t want to miss.
Held every winter, DSF transforms Dubai into a citywide celebration of fashion, technology, food, culture, and luxury, offering discounts of up to 90% across the city’s largest malls and outlets.
- Dubai Shopping Festival: The UAE’s Biggest Retail Celebration
- What Is the Dubai Shopping Festival (DSF)?
- DSF 2025 / 2026 Dates & Venues
- Weather During DSF
- Shopping Offers & Discounts
- Events, Shows & Entertainment
- Raffles & Prizes
- Family & Cultural Experiences
- Planning Your Visit: Tickets & Travel Tips
- New Features for 2025 / 2026
- Must-Visit DSF Destinations
- How to Maximise Your DSF Experience
- Property & Lifestyle Impact During DSF
- Key Takeaways
- FAQs
Dubai Shopping Festival: The UAE’s Biggest Retail Celebration
Since its launch in 1996, the festival has grown into a global attraction, drawing millions of visitors annually. Whether you’re a tourist, a resident, or a savvy shopper, DSF offers something for everyone, from luxury brand bargains to live concerts, raffles, and firework shows lighting up the skyline.
What Is the Dubai Shopping Festival (DSF)?
The Dubai Shopping Festival is one of the world’s most significant retail and entertainment events. It brings together global and local brands, pop-up markets, live performances, and family attractions in one vibrant winter season.
Beyond shopping, it’s a cultural experience that celebrates Dubai’s innovation, diversity, and hospitality. You’ll find performances across the city, from Burj Park and City Walk to Dubai Marina Mall and Global Village.
Whether you live in Downtown Dubai, Dubai Marina, or plan to visit for a short stay, the festival delivers an unforgettable blend of leisure, shopping, and entertainment.
DSF 2025/2026 Dates & Venues
The 31st edition of the Dubai Shopping Festival is scheduled to take place from 5 December 2025 to 11 January 2026.
Some outlets report alternative dates (15 December 2025 – 29 January 2026), but most official sources confirm the early December start.
The 38-day event spans Dubai’s peak winter season, when temperatures average 20–25°C, making it perfect for both indoor and outdoor activities.
Main DSF Venues:
Dubai’s most iconic destinations transform into lively shopping and entertainment hubs during the festival. Each district offers its own theme, ensuring visitors experience the best of Dubai’s shopping scene in one unforgettable season.
Here are the top destinations where the Dubai Shopping Festival comes alive each winter:
- The Dubai Mall
- Mall of the Emirates
- City Walk
- Dubai Festival City Mall
- Ibn Battuta Mall
- City Centre Mirdif
- BurJuman
- Mercato Mall
- Global Village
- The Outlet Village
- Gold Souk
- Dubai Design District (especially the e& MOTB outdoor market)
Weather During DSF
Dubai’s winter climate offers the perfect backdrop for outdoor events and waterfront dining. Expect mild afternoons, crisp evenings, and ideal weather for exploring open-air markets, beachside concerts, and late-night shopping.
Dubai’s winter climate provides the ideal conditions for shopping and leisure.
Expect:
- Daytime: 22–25°C
- Evening: 15–18°C
It’s comfortable for outdoor markets, concerts, and alfresco dining, making DSF one of the most enjoyable times of the year to visit.
For travellers planning extended stays, short-term rentals in Dubai offer excellent convenience, especially near Downtown Dubai, Dubai Marina, or Jumeirah Beach Residence, where significant events are held.
Shopping Offers & Discounts
The heart of DSF lies in its unbeatable deals. From global luxury labels to homegrown brands, shoppers can expect significant savings across malls, boutiques, and outlet stores. Whether you’re after designer fashion, electronics, or home essentials, every purchase comes with the thrill of limited-time offers and festive excitement. You’ll find:
- Up to 75–90% off on fashion, electronics, home décor, beauty, and jewellery.
- Daily flash sales across top brands.
- Exclusive designer collections and capsule launches.
- Pop-up boutiques and outdoor retail zones, such as the e& MOTB market at Dubai Design District (d3).
For residents considering a home refresh during the festive period, you can use DataGuru by Property Finder to compare prices in nearby communities and plan your budget for home furniture or décor upgrades.
Events, Shows & Entertainment
The Dubai Shopping Festival isn’t just about retail; it’s a month-long celebration packed with energy and creativity. From musical performances and comedy nights to drone shows and fireworks displays, DSF brings art, culture, and entertainment together in spectacular style.
- Grand opening and closing ceremonies with fireworks and drone shows.
- Street performances, comedy acts, and themed parades.
- Concerts featuring regional and international stars.
- Fashion shows and brand collaborations.
- Art and tech installations that blend creativity with innovation.
Families can explore free events at The Beach JBR and City Walk, or visit Global Village, where pavilions from 90+ countries showcase global crafts, cuisine, and live music.
Raffles & Prizes
Every shopping trip during DSF could lead to a big win. Shoppers making qualifying purchases at participating outlets can enter raffles for luxury cars, gold, cash, or even homes, a hallmark of the festival.
Past editions have awarded prizes such as Nissan Patrols, Lexus LX600s, and even apartments in Downtown Dubai.
To participate, shoppers simply need to make qualifying purchases at partner malls or petrol stations, then register their receipts for entry.
Suppose you’re looking to make your own long-term investment, you can check villas for sale in Dubai Hills Estate or apartments for sale in Downtown Dubai for inspiration — both are top-performing communities during peak tourism seasons.
Family & Cultural Experiences
Families will find no shortage of things to do at DSF. Across the city, malls and parks host themed carnivals, interactive workshops, and performances inspired by UAE heritage. From street parades to Emirati craft markets, every event is designed to bring people of all ages together in celebration.
- DSF goes beyond shopping with family-friendly attractions such as:
- Kids’ carnivals and fun fairs at major malls.
- Emirati heritage villages and cultural exhibitions showcasing local crafts.
- Gastronomy festivals, featuring pop-ups, food trucks, and celebrity chefs.
- Outdoor cinemas and children’s workshops in urban parks.
It’s an excellent time for families to enjoy Dubai Parks & Resorts, Ain Dubai, and La Mer, all of which host DSF-themed activities.
Planning Your Visit: Tickets & Travel Tips
Most DSF events are open to the public; however, premium shows or concerts may require advance booking. Start by checking the Dubai Events Calendar, securing accommodation early, and planning your top malls and districts.
Entry & Tickets
There’s no general ticket required for DSF; participation is free across the city.
However, individual venues, such as Global Village or concerts, may charge modest entry fees (around AED 15–20 per person).
Travel Tips
- Book early: Hotels and flights sell out fast.
- Use public transport: The Metro connects most DSF venues efficiently.
- Follow official channels: Check the Dubai Events Calendar for daily updates.
When browsing for a stay, Property Finder’s upfront costs help you estimate total rental expenses, including deposits and agency fees, so that you can plan your DSF visit without surprises.
New Features for 2025 / 2026
Each year, DSF evolves to reflect Dubai’s dynamic spirit, and 2025/2026 is no exception. Expect sustainable shopping initiatives, AI-powered retail experiences, and interactive art installations across major venues. These innovations make the festival not only entertaining but also a glimpse into the city’s tech-forward future.
The upcoming DSF introduces several innovations designed around technology and sustainability:
- Eco-friendly campaigns promoting reusable bags and waste reduction.
- AR shopping at select malls for personalised experiences.
- AI-assisted personal shopping tools that match your style and budget.
- Smart city installations and digital art across Dubai.
These updates reflect the city’s ongoing commitment to innovation, mirroring its progress in real estate, tourism, and entertainment.
Must-Visit DSF Destinations
From luxury malls to cultural landmarks, every corner of Dubai offers something unique during DSF. The Dubai Mall impresses with its impressive fountain shows and flagship stores, while Global Village immerses visitors in a diverse array of world cultures. Don’t miss creative hotspots like Dubai Design District, where pop-up markets and live art capture the festival’s energy.
- Global Village
A cultural wonderland representing over 90 countries with food, crafts, and live entertainment.
Location
2. The Dubai Mall
The largest shopping destination, home to global fashion brands, the Dubai Aquarium, and the iconic Fountain show.
Location
3. Mall of the Emirates
Offers luxury shopping, Ski Dubai, and exclusive DSF pop-ups.
Location
4. Dubai Festival City Mall
Known for its waterfront light shows and family activities.
Location
5. Ibn Battuta Mall
A themed shopping destination inspired by historical explorers.
Location
6. The Outlet Village
Perfect for bargain hunters, offering designer goods at unbeatable prices.
Location
7. Dubai Design District (d3)
A creative hub featuring independent brands, street markets, and the famous e& MOTB market.
Location
For those considering short-term rentals near DSF venues, communities such as Downtown Dubai, Jumeirah Beach Residence, and Business Bay offer excellent convenience and amenities.
How to Maximise Your DSF Experience
A little planning goes a long way when navigating Dubai’s most significant retail event. Make a shopping list, set a budget, and follow DSF’s social media channels for flash sales and giveaways. Above all, take time to explore, beyond discounts, DSF is a chance to experience Dubai’s cultural vibrancy at its peak.
- Plan: Prioritise your favourite malls and events.
- Register for raffles: Don’t miss chances to win cash or cars.
- Follow DSF’s social pages for real-time flash sales.
- Try local dining spots: Discover pop-up restaurants during the festival.
- Use Data Guru: Research nearby property prices if you’re considering a Dubai investment during your visit.
Property & Lifestyle Impact During DSF
Each winter, DSF drives significant tourism and retail spending, boosting Dubai’s property and hospitality sectors.
Rental demand in Downtown Dubai, Business Bay, and Dubai Marina typically rises as travellers seek convenient short-term stays.
Developers often launch new projects around DSF to capture global attention — making it a strategic time for investors.
For those searching for expert guidance, SuperAgents on Property Finder can help identify DSF-season investment opportunities backed by verified insights.
Key Takeaways
The Dubai Shopping Festival 2025/2026 runs from early December 2025 to mid-January 2026, offering unbeatable discounts, entertainment, and raffles throughout the city.
Expect up to 90% discounts, daily fireworks, concerts, and exclusive pop-up events.
Eco-friendly initiatives and AI-powered retail experiences add a modern touch to this year’s edition.
For residents and visitors alike, it’s more than just shopping; it’s a celebration of Dubai’s lifestyle, innovation, and community spirit.
If you’re planning a visit, browse apartments for rent in Dubai Marina or holiday homes near Downtown Dubai for quick access to the festival action.
FAQ
A: Most official sources confirm 5 December 2025 – 11 January 2026.
A: No, entry is free. Some venues, such as Global Village or concerts, charge a small admission fee.
A: Up to 75–90% on fashion, tech, homeware, jewellery, and more.
A: Yes, daily and weekly raffles with prizes like cars, gold, and apartments.
A: Absolutely. Families can enjoy fun fairs, children’s zones, and cultural performances.
A: Areas such as Downtown Dubai, Business Bay, and Dubai Marina are closest to major venues and attractions.
