![Yas Living image of Yas Living by Aldar Properties PJSC, Abu Dhabi, Yas Island, Yas Living — [1]](https://new-projects-media.propertyfinder.com/project/8eabbf00-8df8-4716-ae08-33777f1b4445/gallery/image/AY90AuYZdxElb-QjnpeYGC6kFYu6I8IOoT58iikbth4=/medium.webp)

Yas Living
Abu Dhabi, Yas Island, Yas Living
Launch price:
980,000 AED
![Yas Living image of Yas Living by Aldar Properties PJSC, Abu Dhabi, Yas Island, Yas Living — [1]](https://new-projects-media.propertyfinder.com/project/8eabbf00-8df8-4716-ae08-33777f1b4445/gallery/image/AY90AuYZdxElb-QjnpeYGC6kFYu6I8IOoT58iikbth4=/medium.webp)

Abu Dhabi, Yas Island, Yas Living
Launch price:
980,000 AED
![Neon Tower image of Neon Tower by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 2 — [1]](https://new-projects-media.propertyfinder.com/project/d887bf77-23c3-4238-ba16-a447e850f98c/gallery/image/7kF4x4ZTd0I36FyUwdcGda1CbR7FkyqJfrNonSVD0e0=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 2
Launch price:
1,350,000 AED
![Oasis image of Oasis by Aldar Properties PJSC, Dubai, Dubai Land, Haven By Aldar — [1]](https://new-projects-media.propertyfinder.com/project/0a65b5d4-1d09-4b6a-9eac-564bfaf4879c/gallery/image/PWDTArJyybA-m0F6VPkbvWer_-ve02GaiubwPZTkrI0=/medium.webp)

Dubai, Dubai Land, Haven By Aldar
Launch price:
8,500,000 AED
![Al Deem Townhomes image of Al Deem Townhomes by Aldar Properties PJSC, Abu Dhabi, Yas Island — [1]](https://new-projects-media.propertyfinder.com/project/9ff74be7-1aff-4440-83ad-a0395f33a1f1/gallery/image/abNZauaru6vzllqwtX0WiFqeaZBSl2C2xNVZFyhjtb0=/medium.webp)

Abu Dhabi, Yas Island
Launch price:
3,100,000 AED
![Tempo Residence image of Tempo Residence by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 3 — [1]](https://new-projects-media.propertyfinder.com/project/38898e7a-0e53-4150-b9de-e043b3b40880/gallery/image/q7TMi8Gs5MWOBdcejybLPuijNjNf2GKr9D_AMB6iuJM=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 3
Launch price:
1,350,000 AED
![Grid Residence image of Grid Residence by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 3 — [1]](https://new-projects-media.propertyfinder.com/project/b8220346-999d-417a-8dab-dbf05485664e/gallery/image/e4gjYs_bVAFMYz3mZ3HaZO48ZJHeRgWGDALJW8eBflA=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 3
Launch price:
1,350,000 AED
![Forest image of Forest by Aldar Properties PJSC, Dubai, Dubai Land, Haven By Aldar, Verdes by Haven Aldar, Forest at Verdes — [1]](https://new-projects-media.propertyfinder.com/project/d13de52a-9cdd-492a-a68a-f54424cd7a6d/gallery/image/cMkwosdeES2tcCNLVpmdbNjBDffsXi_aAVTrYPxV22E=/medium.webp)

Dubai, Dubai Land, Haven By Aldar, Verdes by Haven Aldar, Forest at Verdes
Launch price:
990,000 AED
![Rise By Athlon 4 image of Rise By Athlon 4 by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 4 — [1]](https://new-projects-media.propertyfinder.com/project/6ff4deb6-1df7-4a94-a625-e8ec36f93f8f/gallery/image/Dc719MNhbZjjFCRj3SPqSYO3BZ9ltkqCLiUB0Put2XE=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 4
![Mamsha Palm image of Mamsha Palm by Aldar Properties PJSC, Abu Dhabi, Saadiyat Island, Saadiyat Cultural District, Mamsha Palm — [1]](https://new-projects-media.propertyfinder.com/project/df42c90a-3448-4560-a267-2707ec06a3c3/gallery/image/Z48svozHaFSkkclYGLpSxPEsn56aAVBZdIkVqQ9u17M=/medium.webp)

Abu Dhabi, Saadiyat Island, Saadiyat Cultural District, Mamsha Palm
Launch price:
3,600,000 AED
![Rise By Athlon 2 image of Rise By Athlon 2 by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 2 — [1]](https://new-projects-media.propertyfinder.com/project/d68c73b8-8931-4bd8-8eef-cdd3a4b3520b/gallery/image/Dc719MNhbZjjFCRj3SPqSYO3BZ9ltkqCLiUB0Put2XE=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 2
![Athlon 2 by Aldar image of Athlon 2 by Aldar by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Athlon by Aldar 2 — [1]](https://new-projects-media.propertyfinder.com/project/3b50dccb-0da3-47c8-ac3b-eb722f872d5f/gallery/image/CcZSS1S6lQgzd-VusraUHXTjrSq--kI8-qRqZ5afha4=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Athlon by Aldar 2
Launch price:
2,800,000 AED
![Rise By Athlon 3 image of Rise By Athlon 3 by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 3 — [1]](https://new-projects-media.propertyfinder.com/project/303284e9-685a-40ec-84b5-0f2e3366d9dd/gallery/image/Dc719MNhbZjjFCRj3SPqSYO3BZ9ltkqCLiUB0Put2XE=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 3
![The Fountain View Residences image of The Fountain View Residences by Aldar Properties PJSC, Abu Dhabi, Saadiyat Island — [1]](https://new-projects-media.propertyfinder.com/project/27dc62ce-50a1-4c11-b7b1-2f970bd83072/gallery/image/ba4KFaxeAKJxj8vpWDxQT9SQmG2lRSuE7SQemg1kJ8k=/medium.webp)

Abu Dhabi, Saadiyat Island
Launch price:
6,200,000 AED
![Rise By Athlon 1 image of Rise By Athlon 1 by Aldar Properties PJSC, Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 1 — [1]](https://new-projects-media.propertyfinder.com/project/eb2a39e4-d578-4dd5-9205-1bab70415466/gallery/image/f3luGzXC6Al7pW4yAirWF719CKvBT1bhkBxgckxYLro=/medium.webp)

Dubai, Dubai Land, Athlon by Aldar, Rise by Athlon 1
Launch price:
1,350,000 AED
![Verdes by Haven 2 image of Verdes by Haven 2 by Aldar Properties PJSC, Dubai, Dubai Land, Haven By Aldar, Verdes by Haven Aldar — [1]](https://new-projects-media.propertyfinder.com/project/d1938209-9a91-4121-833b-00f304ec2b04/gallery/image/R7SnAn0P6Qqvi9ja4450dd1edgrC2OpOvtaTHkTmPr8=/medium.webp)

Dubai, Dubai Land, Haven By Aldar, Verdes by Haven Aldar
![Teal Tower image of Teal Tower by Aldar Properties PJSC, Dubai, Dubai Land — [1]](https://new-projects-media.propertyfinder.com/project/534b72ac-6701-408a-8106-a3b7d71515bc/gallery/image/iWZCVBpdZU5JWEF1Du6o1f96p0qZRTcLX4Xr-Q8pHpk=/medium.webp)

Dubai, Dubai Land
Launch price:
1,350,000 AED
![Mamsha Gardens B image of Mamsha Gardens B by Aldar Properties PJSC, Abu Dhabi, Saadiyat Island, Saadiyat Cultural District, Mamsha Gardens — [1]](https://new-projects-media.propertyfinder.com/project/8f6804e4-ff88-4e0f-ba57-fa6838b53d52/gallery/image/oZFTCJnefl26ttt5GIOeC4knKX8yhruod9YGeqT06R4=/medium.webp)

Abu Dhabi, Saadiyat Island, Saadiyat Cultural District, Mamsha Gardens
![Cyan Tower image of Cyan Tower by Aldar Properties PJSC, Dubai, Dubai Land — [1]](https://new-projects-media.propertyfinder.com/project/b52f8d66-859a-4687-8033-a97be8950eac/gallery/image/MVuY2y-pGf0-zP02h4hwafnDOt08i6-gd74M3nHW4Fs=/medium.webp)

Dubai, Dubai Land
Launch price:
1,350,000 AED
![Azul Tower image of Azul Tower by Aldar Properties PJSC, Dubai, Dubai Land — [1]](https://new-projects-media.propertyfinder.com/project/14f6131f-9125-44f9-8c52-5c8bd4de0082/gallery/image/MVuY2y-pGf0-zP02h4hwafnDOt08i6-gd74M3nHW4Fs=/medium.webp)

Dubai, Dubai Land
Launch price:
1,350,000 AED
![Haven Phase 3 by Aldar image of Haven Phase 3 by Aldar by Aldar Properties PJSC, Dubai, Dubai Land, Haven By Aldar 3 — [1]](https://new-projects-media.propertyfinder.com/project/94b98884-b5a9-454e-91e8-7e234e5bab99/gallery/image/MnOI3xhIFm-VZEufvbwiwmCU7msVJbhubUc5w9oe85Q=/medium.webp)

Dubai, Dubai Land, Haven By Aldar 3
Launch price:
3,000,000 AED
![The Row Saadiyat image of The Row Saadiyat by Aldar Properties PJSC, Abu Dhabi, Saadiyat Island, The Row Saadiyat — [1]](https://new-projects-media.propertyfinder.com/project/da4fc570-a784-4e77-a645-72ddf7ef4f18/gallery/image/7MCmKpeNY14DcZwYcGFvQNJc6W-jicgPdFqFdbv2ltE=/medium.webp)

Abu Dhabi, Saadiyat Island, The Row Saadiyat
Launch price:
3,700,000 AED
![Saadiyat Lagoons Phase 2 By Aldar image of Saadiyat Lagoons Phase 2 By Aldar by Aldar Properties PJSC, Abu Dhabi, Saadiyat Island, Saadiyat Lagoons Phase 2 — [1]](https://new-projects-media.propertyfinder.com/project/f16ec023-4147-4046-9377-5f722ae35405/gallery/image/RzwVMDMFjErYnLtMNYsGAWm8NK-LBvlY-Sk3ffMlX-Q=/medium.webp)

Abu Dhabi, Saadiyat Island, Saadiyat Lagoons Phase 2
Launch price:
7,964,550 AED
![The Wilds Phase 2 By Aldar image of The Wilds Phase 2 By Aldar by Aldar Properties PJSC, Dubai, Dubai Land, The Wilds by Aldar, The Wilds 2 by Aldar — [1]](https://new-projects-media.propertyfinder.com/project/a7a45d8d-7d25-4600-bf1f-50b85e26222e/gallery/image/s88eAN5NzwlOgttAlKdc91W_uNj75enobo4Dqd-gOss=/medium.webp)

Dubai, Dubai Land, The Wilds by Aldar, The Wilds 2 by Aldar
![Haven Phase 2 By Aldar image of Haven Phase 2 By Aldar by Aldar Properties PJSC, Dubai, Dubai Land, Haven By Aldar 2 — [1]](https://new-projects-media.propertyfinder.com/project/1233ff1e-36fe-431c-b334-99e2b25eedf7/gallery/image/EuTZ4j0YFPp1NXLrrlApGp-6PCBWFNcBtoqElLgu51M=/medium.webp)

Dubai, Dubai Land, Haven By Aldar 2
Aldar Properties PJSC — also known simply as Aldar — is the leading real estate developer, manager, and investor in the UAE, with a growing presence across the Middle East, North Africa, and Europe. Founded on 12 January 2004 and headquartered at Al Raha Beach in Abu Dhabi, the company's shares are traded on the Abu Dhabi Securities Exchange, with Alpha Dhabi, the UAE sovereign wealth fund, as its largest shareholder. Aldar operates through two core business segments: Aldar Development, which serves as a master developer of integrated communities, and Aldar Investment, which manages over AED 47 billion in income-generating real estate assets spanning residential, commercial, retail, and hospitality.
The developer's portfolio spans residential towers, master-planned villa communities, Grade A commercial offices, world-class retail destinations such as Yas Mall, international schools through Aldar Academies, and hospitality venues including the iconic Yas Marina Circuit. Aldar's design philosophy centres on creating self-sustaining lifestyle ecosystems — destinations where residents live, work, and thrive — underpinned by sustainability, smart home technology, and meticulous community planning.
Aldar Properties PJSC new projects are structured to benefit early-stage investors through phased payment plans and strategic pre-launch pricing. The developer typically introduces off-plan developments in high-demand locations and segments them by lifestyle positioning — from affordable mid-market communities to ultra-premium branded residences — ensuring broad market appeal. This deliberate approach to Aldar Properties PJSC off plan projects has consistently delivered strong capital appreciation and high rental yields across its portfolio.
Aldar's credibility as a developer is anchored by a portfolio of landmark completed projects that have shaped Abu Dhabi's urban fabric. The internationally recognized Aldar HQ building at Al Raha Beach — the first circular building of its kind in the region — remains one of the most photographed structures in the UAE. Yas Island, a master-planned destination developed in large part by Aldar, is home to the Yas Marina Circuit (Formula 1), Ferrari World Abu Dhabi, Yas Mall, and the Yas Viceroy Hotel, collectively establishing the island as a global entertainment and residential hub. Other defining completed communities include Al Raha Beach, Mamsha Al Saadiyat, The Gate Towers on Reem Island, The Bridges, Yas Acres, and Golf Gardens in Khalifa City.
Expanding its footprint beyond Abu Dhabi, Aldar Properties PJSC new projects now span Dubai and Ras Al Khaimah. The developer currently oversees more than 105 developments across the UAE, with a land bank exceeding 62 million square metres. In Dubai, Aldar has launched three major developments in partnership with Dubai Holding — Haven, Athlon, and The Wilds — all of which recorded sell-out demand within hours of launch. Aldar Properties PJSC upcoming projects include the monumental Fahid Island masterplan in Abu Dhabi: an 11km-coastline island development positioned between Yas and Saadiyat Islands with a gross development value of AED 26 billion, featuring two hotels, a 10km landscaped berm park, waterfront retail, cultural venues, and an international school.
Each Aldar Properties PJSC new launch is carefully positioned to reflect the developer's long-term vision of creating premium, sustainable communities that appreciate in value and serve generations of residents and investors alike.
Among the most significant recent Aldar Properties PJSC new launches are three developments that reflect the UAE's hottest market trends: branded waterfront residences, nature-integrated communities, and family-focused villa districts.
Waldorf Astoria Residences Yas Island — Located on Yas Island, Abu Dhabi, this branded development offers elegantly appointed apartments and residences with waterfront views. All 133 homes sold out on launch day, generating AED 850 million in sales. Units are priced from AED 3.8 million under a 60/40 payment plan, with handover expected in Q4 2028. The project aligns directly with the UAE's surging demand for ultra-premium branded residences.
The Wilds, Dubai — Aldar's third Dubai development, a joint venture with Dubai Holding located along Sheikh Mohammed bin Zayed Road opposite Global Village. Approximately 1,700 homes are planned, including three to six-bedroom villas and one to three-bedroom apartments, starting from AED 5.1 million. Unique features include a pond, dry stream habitats, duck houses, bird nests, and bee-keeping zones — making it Dubai's most biodiverse residential community. Completion is expected in 2029, catering to the city's growing appetite for nature-integrated, wellness-focused living.
Nobu Residences, Saadiyat Island — Located within Abu Dhabi's prestigious Saadiyat Cultural District, this development blends minimalist Japanese design with beachfront coastal living. Prices start from AED 4.1 million under a 70/30 payment plan, with handover expected in Q4 2027. The project responds directly to the global trend for branded residences that merge hotel-grade services with private home ownership.
Looking ahead, Aldar Properties PJSC upcoming projects include further launches on Saadiyat Island and Yas Island in Abu Dhabi throughout 2025 and 2026, plus the phased rollout of the Fahid Island masterplan, which will set a new benchmark in premium waterfront living for the region.
Delivery Track Record and Construction Quality
Aldar operates according to high standards of corporate governance and has maintained a strong record of on-time handovers across its portfolio. Construction quality consistently meets international benchmarks, as evidenced by award-winning developments such as the Gate Towers on Reem Island and Mamsha Al Saadiyat. Investing in Aldar Properties PJSC off plan projects means backing a developer with proven execution — reducing the risk inherent in early-stage property purchases.
Community Planning and Amenities
Aldar does not build in isolation; it engineers complete destinations. Communities such as Yas Island and Saadiyat Island include schools (Aldar Academies), healthcare facilities, championship golf courses, marinas, cycling tracks, retail destinations, and cultural institutions — all designed to sustain long-term demand and resident satisfaction. Projects like Saadiyat Lagoons prioritise nature and wellness, while Athlon in Dubai is built around an active, sports-oriented lifestyle, appealing to a diverse and growing buyer pool.
Investor Confidence and Market Performance
Aldar Properties PJSC new projects benefit from Abu Dhabi's strong macroeconomic fundamentals. Residential sale prices in Abu Dhabi rose 11 per cent year-on-year as of early 2025, with total transaction values increasing by 34.5 per cent to AED 25.3 billion in Q1 2025 alone. Aldar's full-year sales reached a record AED 33.6 billion, up 20 per cent year-on-year, demonstrating the resilience and momentum of its portfolio. The UAE's zero capital gains tax, zero inheritance tax, and expanding golden visa programme further amplify investor returns.
Flexible Payment Plans
Aldar offers a range of investor-friendly payment structures tailored to individual projects. Common plans include 40/60, 60/40, 65/35, and 70/30 splits between construction and handover phases. For example, Manarat Living on Saadiyat Island offers a 40/60 plan, while Nobu Residences offers a 70/30 plan and Mandarin Oriental Residences a 65/35 plan. These phased structures reduce financial pressure during construction and allow investors to plan capital deployment strategically across Aldar Properties PJSC off plan projects.
Prime Locations and Sustainability
Aldar consistently secures premium land parcels across Abu Dhabi's most coveted addresses and is expanding into high-growth Dubai corridors. The developer has committed to net-zero carbon operations by 2050, integrating smart home technologies, renewable energy systems, biodomes for sustainable farming, and green building practices across its communities. This forward-thinking approach to design and sustainability enhances long-term asset value and positions Aldar Properties PJSC new projects as future-proof investments.
Yas Island, Abu Dhabi
One of Abu Dhabi's most vibrant destinations, Yas Island offers families, young professionals, and investors access to entertainment, retail, and premium residential living. Key Aldar Properties PJSC off plan projects in UAE on Yas Island include Yas Park Gate (townhouses and villas from AED 1.74M), Gardenia Bay (waterfront wellness apartments), Yas Living (studios and apartments from AED 980K), and Waldorf Astoria Residences Yas. The island's proximity to Zayed International Airport and the imminent arrival of a Disney theme park on Yas Island further strengthen rental demand and capital growth prospects.
Saadiyat Island, Abu Dhabi
Abu Dhabi's cultural capital, Saadiyat Island is home to the Louvre Abu Dhabi, the future Guggenheim Abu Dhabi, and the Zayed National Museum. Aldar Properties PJSC new projects in UAE on Saadiyat include Nobu Residences, Mandarin Oriental Residences, The Source, Mamsha Gardens, Manarat Living, and Saadiyat Lagoons. The island targets high-net-worth individuals, cultural enthusiasts, and premium lifestyle buyers seeking beachfront and museum-district living.
Al Raha Beach and Reem Island, Abu Dhabi
Established Aldar communities such as Al Raha Beach and The Bridges on Reem Island offer mid-market to premium apartments targeting professionals and families. These communities are well-served by schools, retail, and healthcare infrastructure, making them perennial favourites among expat residents and long-term investors.
Al Shamkha, Abu Dhabi
Aldar's Fay Al Reeman 2 community in Al Shamkha offers three to six-bedroom villas starting from AED 2.7 million, catering specifically to UAE national families seeking spacious, traditionally styled homes at competitive price points. This community highlights Aldar's commitment to serving all segments of the market.
Dubai — Haven, Athlon, and The Wilds
Aldar Properties PJSC upcoming projects in Dubai continue to gain momentum. Haven focuses on a wellness-centric lifestyle surrounded by green spaces; Athlon is designed around active living and sport; and The Wilds, the developer's most recent Dubai launch, introduces immersive nature living with wildlife habitats and biophilic design. All three target both local end-users and international investors drawn to Dubai's dynamic rental and resale market.
Aldar Properties PJSC stands apart from regional peers through a combination of government backing, institutional financial strength, and a genuine commitment to community building. As a publicly listed entity on the Abu Dhabi Securities Exchange — with Alpha Dhabi, Apollo Global Management, and HSBC Bank Middle East among its investors — Aldar operates with a level of transparency and corporate governance that gives buyers and investors exceptional confidence.
The developer has received numerous international awards for architectural excellence, placemaking, and sustainable development. Its acquisition of London Square in December 2023 for AED 1.07 billion brought world-class UK development expertise into the Aldar ecosystem, while its partnerships with global luxury brands such as Nobu, Mandarin Oriental, and Waldorf Astoria elevate the lifestyle credentials of its branded residence portfolio.
Aldar's comprehensive after-sales support, professional community management services, and Aldar Academies education network further ensure that residents enjoy a seamless ownership experience long after handover. For investors, Aldar's long-term develop-to-hold strategy — with a pipeline valued at AED 17.6 billion — signals a developer committed to sustained income-generating assets rather than short-term gains. When you choose Aldar Properties PJSC, you invest in one of the most trusted, innovative, and financially sound real estate platforms in the UAE and the wider region.
Q: What are the latest Aldar Properties PJSC new projects?
A: Among the most recent launches are Waldorf Astoria Residences on Yas Island (sold out on launch day), The Wilds in Dubai (launched February 2025), Nobu Residences on Saadiyat Island, The Row Saadiyat (apartments from AED 3.7M, delivery Q1 2030), and Yas Living (delivery Q4 2028). The Fahid Island masterplan is Aldar's largest upcoming mega-project.
Q: What makes Aldar Properties PJSC's projects a good investment?
A: Aldar's investment case rests on government-backed financial stability, a strong on-time delivery record, prime locations across Abu Dhabi and Dubai, flexible payment plans, and the UAE's tax-free property environment. Full-year sales reached a record AED 33.6 billion in 2024, reflecting sustained buyer confidence and market strength.
Q: What payment plans does Aldar Properties PJSC offer?
A: Aldar offers a range of phased payment structures including 40/60, 60/40, 65/35, and 70/30 plans depending on the project. Payments are typically spread across the construction period with the balance due at handover. Specific terms are confirmed during the sales process for each Aldar Properties PJSC new project.
Q: Where are Aldar Properties PJSC's upcoming projects located?
A: Upcoming projects are concentrated on Yas Island and Saadiyat Island in Abu Dhabi, the new Fahid Island masterplan (between Yas and Saadiyat), Al Shamkha, and expanding Dubai communities including The Wilds. Aldar also has a growing presence in Ras Al Khaimah and international markets including Egypt and the UK.
Q: Are off-plan projects from Aldar Properties PJSC suitable for foreign investors?
A: Yes. Aldar owns a land bank of over 77 million sq. ft., with special investment zones across more than 90% of its land open to foreign nationals for freehold purchase. Combined with the UAE's zero capital gains tax and an expanding golden visa programme, Aldar Properties PJSC off plan projects represent an accessible and highly competitive opportunity for international buyers.
Q: What is the expected handover date for Nobu Residences on Saadiyat Island?
A: Nobu Residences on Saadiyat Island is scheduled for handover in Q4 2027. Units are available from AED 4.1 million under a 70/30 payment plan, making it one of the most anticipated branded residential launches in Abu Dhabi's current market cycle.