As Chief Operating Officer, I lead a talented team that delivers innovative and impactful communication and promotional solutions to clients across various sectors and industries. With over 20 years of experience in strategic communications, I have played a key role in driving the profitability and enhancing the reputation of numerous flagship startups, free-zone authorities, and governmental entities in the UAE and beyond.
My entrepreneurial insight, extensive network, and strong academic background have enabled me to establish strategic partnerships, grow a diverse portfolio, and consistently deliver results that surpass stakeholder expectations.
Additionally, I am passionate about imparting knowledge and sharing expertise as a part-time professor at the College of Media and Mass Communications at The American University in the Emirates and City University College of Ajman.
I hold a PhD in Public & International Relations, specializing in Journalism and Political Science, from the University of Warsaw, alongside a Master’s Degree in Human Resources and a Bachelor’s Degree in Sociology.