Rinku Sheth is the CEO of The Prive Hospitality Vacation Homes, a key business vertical within The Prive Group. She is dedicated to transforming Dubai’s holiday home market by delivering innovative, personalized, and seamless guest experiences. Under her leadership, the company has strengthened its reputation as a trusted provider of luxury short-term rentals that combine comfort with authentic Dubai hospitality.
With over 20 years of experience in banking and finance, Rinku brings a disciplined, client-focused approach to managing operations and fostering strong relationships with property owners and guests. Her strategic vision and commitment to operational excellence enable The Prive Hospitality Vacation Homes to continuously enhance its offerings and maximize value for all stakeholders.
Rinku’s passion for quality, integrity, and innovation is driving The Prive Group’s hospitality arm to set new standards in Dubai’s competitive hospitality industry, establishing itself as a leader in customer satisfaction and service excellence.