Marcedes Benz Brands

Vision Iconic at Mercedes-Benz Places is the grand next venture developed by the leading Binghatti Developers, a part of Binghatti City with 1 to 5-bedroom apartments and duplexes. Nestled between a strong urban impetus and an ethereal artwork, the Meydan Racecourse that lies at its heart, this master planned residential development is the first designation of the world's first Mercedes-Benz branded city. This is where the first time, the three-pointed star, which has been synonymous to automotive distinction for decades, translated into architecture at full urban scale. This is the luxury life, where the automobile brand design is not just an ornament to be seen from the passing by, but an ideology of living, a way of the people's everyday existence.

The Binghatti City consists of 12 towers that are arranged into a wide undulating form that creates an unmistakable presence before reaching its base. The less imposing of the two towers are aligned around the 10th corner, with the Star Beacon rising at the composition's apex and stretching up to pierce the skies to provide a landmark and hub for the larger community, seen across Nad Al Sheba, as well as beyond. The remaining towers roll outwards in a cascade of flowing-tapered forms, the panels precision-constructed and then subtly bent and drawn around them, either into the curves and planes of a car or back into its structure, with no doubt that the surface forms are inspired by this already familiar motor language.

The city plays itself out on two separate residential collections, one called after each of two iconic expressions of Mercedes-Benz design thinking. The premium collection taps into the Mercedes most luxurious history and is defined by expansive layouts with wide range of undefined luxuries. The Vision collection, although, clusters with its famed names, taken from the Mercedes-Benz concept vehicles, and their imposing design features around the Iconic that references AMG's profile,