This tower has an unbeatable access to Sheikh Zayed road both in and out in both directions, and is seconds away from the Marina promenade. Units are large, some with a smart layout (not that easy to find around here), the staff is very friendly, the flats have a good sound and temperature isolation, the facilities are good, the parking is easy, there is no 'gold everywhere' thanks to a clean interior design, and the list goes on.
I only wish the guest parking was larger and easier to use.
The maintenance is really a big upside of the tower. It is one of the older tower in the Marina, but it always feel like new and clean which is very reassuring on the long run.
I lived in Torch, Princess, Time Place, but this building is in a category of it's own.