Your Guide to MAG Property Development New Projects in UAE
MAG Property Development — the real estate development arm of the Moafaq Ahmad Al Gaddah (MAG) Group — is one of the most established and respected property developers in the UAE. Founded in 1978 by Chairman Moafaq Ahmad Al Gaddah, the MAG Group has grown from a small spare-parts trading business in Abu Dhabi into a multi-billion-dollar multinational conglomerate headquartered in Dubai, with offices in China, Iraq, Turkey, and the United States, uniting over 50 companies and 2,000 employees worldwide. The real estate development division operates under the MAG Property Development brand (also known as MAG PD and MAG Lifestyle Development), with a $25 billion portfolio of developments and communities built over more than four decades.
MAG Property Development specialises in a broad spectrum of asset types spanning luxury residential towers, master-planned villa communities, townhouse districts, branded hotel residences, commercial office spaces, and wellness-integrated communities. The developer's portfolio ranges from affordable mid-market housing to ultra-premium residences, ensuring that MAG Property Development new projects serve every segment of the UAE real estate market. Their design philosophy centres on innovation, biophilic living, and the integration of smart home technology — most visibly demonstrated through the globally recognised Keturah brand, the region's first certified wellness-focused residential concept.
MAG Property Development off plan projects are structured to attract both end-users and investors through carefully phased payment plans, strategic launch pricing, and transparent sales processes. Early buyers in MAG Property Development new launches consistently benefit from preferential pricing and flexible payment structures tied to construction milestones, with properties typically appreciating significantly as projects approach completion and handover.
MAG Property Development's Major and New Projects in UAE
MAG Property Development has delivered 19 successfully completed projects across the UAE, establishing a legacy of quality and innovation that supports investor confidence in every MAG Property Development new project.
Emirates Financial Towers (DIFC) — A landmark Guinness World Records-awarded 27-storey twin-tower commercial development in the heart of the Dubai International Financial Centre. Featuring a distinctive elliptical glass facade and sky bridge, EFT remains one of Dubai's most architecturally distinctive Grade A office and retail destinations, and serves as the MAG Group's global headquarters.
MAG 214 (Jumeirah Lake Towers) — MAG Property Development's first residential project: a 40-storey high-rise offering 312 apartments including duplex penthouses, completed in 2007. This landmark development established MAG's credibility in premium residential delivery.
MAG 218 (Dubai Marina) — A 66-storey residential skyscraper featuring 534 one and two-bedroom apartments with direct views of the Marina Walk. Completed in 2010, MAG 218 remains a sought-after address for professionals and investors in one of Dubai's most prestigious waterfront communities.
MAG 5 Boulevard (Dubai South) — A community-scale affordable residential development comprising studios and one to three-bedroom apartments, providing entry-level buyers and investors with access to a well-planned, amenity-rich neighbourhood in the rapidly growing Dubai South district.
MAG Eye (Meydan, MBR City) — A stylish residential community in Mohammed Bin Rashid City offering townhouses and apartments with lifestyle-focused amenities, positioned within one of Dubai's fastest-growing master-plan districts.
The Ritz-Carlton Residences (Al Jaddaf, Creekside) — The first certified wellness residence in the MENA region, developed in partnership with The Ritz-Carlton brand. This ultra-premium development features one to three-bedroom apartments, penthouses, and a four-bedroom duplex villa, with mansions priced up to AED 200 million, setting a new benchmark for branded luxury living in Dubai.
Among the active MAG Property Development upcoming projects, the Keturah portfolio stands as the developer's defining vision for the next generation of luxury living — a collection that spans Keturah Reserve, Keturah Resort, Keturah Bahar, and the newly launched Keturah Ardh masterplan.
Latest and Upcoming MAG Property Development New Launches
MAG Property Development new launches in 2024 and 2025 reflect the UAE's dominant real estate trends: wellness-driven living, nature-integrated design, branded residences, and heritage-inspired communities.
Keturah Resort (Al Jaddaf, Dubai)
Located in the established Al Jaddaf district with direct Creekside views, Keturah Resort is a luxury residential resort community offering two and three-bedroom villas and mansions starting from AED 6.7 million. Residents enjoy a private beach, resort-style pools, wellness facilities, dining, and panoramic views of the Dubai skyline. Expected handover is Q1 2026. This development caters directly to the UAE market's surging appetite for branded resort-style living within urban Dubai, where buyers seek the privacy of a villa alongside the amenities of a five-star hotel.
Keturah Reserve (MBR City, District 7)
Situated in Mohammed Bin Rashid City District 7, Keturah Reserve is a AED 3 billion master development that pioneered the concept of Bio Living in the Middle East — a design philosophy inspired by biophilic principles that integrates natural elements into every aspect of the built environment to enhance residents' mental, physical, and emotional wellbeing. The development offers four and five-bedroom townhouses fully furnished with fixtures by Miele, Dyson, TOTO, and Quooker, as well as one to three-bedroom Superhome apartments and four-bedroom penthouses. Prices start from AED 3.75 million for apartments and AED 5.29 million for two-bedroom units, with five-bedroom villas available from AED 74 million. Keturah Reserve earned MAG Property Development eight awards at the International Property Awards Africa and Arabia 2023. Handover is scheduled for mid-2026.
Keturah Ardh (Al Rowaiyah First District, Dubai)
The most ambitious MAG Property Development new launch to date, Keturah Ardh is a AED 60 billion master development launched in July 2025 — Dubai's first heritage-wellness integrated luxury community. Phase One introduces 93 clusters and 558 freehold luxury townhouse plots located in the Al Rowaiyah First District, authentically blending traditional Arabic architectural principles with modern wellness innovation. This landmark development targets ultra-high-net-worth investors and buyers seeking generational real estate assets that appreciate both in financial and cultural value. Full community completion is targeted by 2030, aligning with the UAE's broader vision for sustainable, heritage-rooted luxury communities.
These MAG Property Development upcoming projects align perfectly with the UAE's most powerful market trends: the premium on wellness living, nature-integrated architecture, branded residential experiences, and the global investor appetite for freehold assets in tax-free jurisdictions.
Benefits of Investing in MAG Property Development Off Plan Projects
Delivery Track Record and Construction Quality
With 19 successfully delivered projects across a 45-year operating history, MAG Property Development has demonstrated consistent adherence to handover timelines and high construction standards. From the Guinness World Records-awarded Emirates Financial Towers to the fully furnished luxury townhouses of Keturah Reserve, every completed MAG development reflects the Group's commitment to premium materials, precision engineering, and meticulous finishing. Investing in MAG Property Development off plan projects means partnering with a developer whose track record spans decades and multiple market cycles.
Community Planning and Amenities
MAG Property Development does not build standalone towers; it creates lifestyle destinations. Communities such as Keturah Reserve feature a spacious park with plants from around the world, state-of-the-art clubhouses, resort-style pools, biophilic green corridors, 24/7 gated security, circadian lighting systems, and air purification technology built into each home. Keturah Resort adds a private beach, wellness spa, and Creekside dining. This comprehensive approach to community planning generates sustained rental demand and long-term capital appreciation across all MAG Property Development new projects.
Investor Confidence and Market Performance
MAG Property Development properties are concentrated in some of Dubai's highest-growth corridors. MBR City is consistently among Dubai's fastest-appreciating districts, while JLT delivers rental yields of up to 7.34 per cent per annum, and Al Jaddaf's Creekside positioning offers premium waterfront exposure at relatively competitive entry prices. Off-plan properties by MAG have historically appreciated by up to 20 per cent between purchase and handover, reflecting strong underlying demand and effective pre-launch pricing strategies.
Flexible Payment Plans
MAG Property Development off plan projects feature a range of investor-friendly payment structures. Keturah Reserve offers a 15/45/40 plan — 15 per cent on reservation, 45 per cent during construction, and 40 per cent on handover. Keturah Reserve villa plots are also available under a 60/40 plan with a 15 per cent deposit at booking. Keturah Reserve further supports cryptocurrency payments in Bitcoin and Ethereum for international investors, making it one of the most forward-thinking payment ecosystems among UAE developers. MAG PD additionally offers mortgage arrangements through top UAE banking partners.
Sustainability and Design Innovation
The Keturah brand has redefined luxury real estate in the region through its commitment to Bio Living — a wellness-science-based approach to residential design that improves sleep quality, reduces stress, and enhances physical wellbeing. This positions MAG Property Development new projects at the forefront of the global wellness real estate movement, a sector that commands measurable premium pricing and attracts a growing international buyer base.
Top MAG Property Development Communities and Developments in UAE
Mohammed Bin Rashid City (MBR City), Dubai
MBR City is MAG Property Development's most active master-plan location. Keturah Reserve and MAG Central Parks both call this district home. The area targets premium buyers and investors seeking villa and townhouse living within a well-connected, rapidly appreciating community minutes from Downtown Dubai. Property types range from furnished one-bedroom apartments to sprawling five-bedroom villa plots. MBR City is one of Dubai's fastest-growing investment zones, and MAG Property Development off plan projects in UAE here consistently outperform the broader market on capital appreciation.
Al Jaddaf (Creekside), Dubai
Home to both Keturah Resort and The Ritz-Carlton Residences, Al Jaddaf is MAG Property Development's premium waterfront cluster. This community targets ultra-high-net-worth individuals, branded-residence enthusiasts, and lifestyle buyers who want Creekside views, cultural proximity to the Dubai Opera District, and resort-grade private amenities. Property types span luxury villas, branded mansions, and hotel-serviced residences.
Jumeirah Lake Towers (JLT), Dubai
MAG 214 and MBL Residence define the developer's legacy in JLT — a community popular with professionals, first-time investors, and expats seeking waterfront apartment living with strong rental yields. JLT's rental returns of up to 7.34 per cent annually make it one of Dubai's most dependable investment communities. MAG Property Development new projects in UAE in this zone benefit from metro connectivity, established retail, and a mature tenant base.
Dubai Marina and Dubai South
MAG 218 in Dubai Marina and MAG 5 Boulevard in Dubai South represent the developer's range — from premium Marina waterfront apartments to affordable, family-friendly housing in the emerging Dubai South aviation and logistics district. Dubai South targets first-time buyers, young families, and value investors looking for entry-level freehold property near Al Maktoum International Airport.
Al Rowaiyah First District, Dubai
The newest addition to MAG's community map, Keturah Ardh is a generational AED 60 billion masterplan development. Targeting ultra-high-net-worth investors and heritage-culture enthusiasts, this community introduces freehold luxury townhouse plots within Dubai's first traditional Arabic wellness community. MAG Property Development off plan projects in UAE at this location are positioned as long-term wealth assets rather than short-cycle investments.
Why Choose MAG Property Development Properties?
MAG Property Development stands apart through a combination of heritage, innovation, and genuine commitment to enhancing residents' quality of life. As a developer with more than 45 years of operational history and a global footprint across the UAE, China, Iraq, Turkey, and the United States, MAG brings institutional depth and market knowledge that newer developers simply cannot match.
The Keturah brand — MAG's flagship luxury portfolio — has won eight International Property Awards at the Africa and Arabia 2023 ceremony, affirming the developer's leadership in design innovation and wellness-focused architecture. The Ritz-Carlton Residences stands as the first certified wellness residential development in the MENA region, a milestone that reflects MAG's ability to partner with global luxury brands and deliver products of international standing.
MAG Property Development provides comprehensive after-sales support including professional property management services, allowing investors to generate rental income without the burden of day-to-day management. The developer has established partnerships with leading UAE banks to facilitate mortgage solutions for buyers at all price points. For international investors, MAG's acceptance of cryptocurrency payments at select projects removes traditional barriers to cross-border investment.
With a $25 billion development portfolio, a pipeline anchored by the AED 60 billion Keturah Ardh masterplan, and a proven 45-year legacy of delivery across every market segment, MAG Property Development is the developer of choice for buyers and investors who demand excellence, innovation, and long-term value from their UAE real estate.
Frequently Asked Questions About MAG Property Development New Projects
Q: How much do MAG Property Development off plan projects cost?
A: Pricing varies by project and unit type. Entry-level apartments in MAG 330 (Dubailand) start from AED 648,000. MBL Residence studios in JLT begin at AED 808,000. Keturah Reserve apartments start from AED 3.75 million, Keturah Resort villas from AED 6.7 million, and Ritz-Carlton Residences mansions reach up to AED 200 million. Keturah Ardh townhouse plots begin at competitive rates for Phase One purchasers.
Q: What are the latest MAG Property Development new projects?
A: The most recent MAG Property Development new projects include Keturah Ardh (AED 60 billion masterplan, Al Rowaiyah, launched July 2025), Keturah Bahar (waterfront community), Keturah Resort (Al Jaddaf, handover Q1 2026), and Keturah Reserve (MBR City, handover mid-2026). MAG 330 in Dubailand is also an active off-plan tower offering studios and one to two-bedroom apartments from AED 648,000.
Q: What makes MAG Property Development's projects a good investment?
A: MAG Property Development projects combine a 45-year delivery track record, prime Dubai locations with strong capital appreciation potential, award-winning wellness and biophilic design concepts, flexible payment plans, and Dubai's tax-free investment environment. Rental yields in key MAG communities such as JLT reach up to 7.34 per cent annually, and off-plan properties have historically appreciated by up to 20 per cent between purchase and handover.
Q: What payment plans does MAG Property Development offer?
A: MAG Property Development offers a range of payment structures. Keturah Reserve operates on a 15/45/40 plan (15% deposit, 45% during construction, 40% at handover). Villa plots at Keturah Reserve are available under a 60/40 plan. Keturah Ardh Phase One features attractive payment plans released at launch. MAG PD also facilitates mortgage arrangements through select UAE banking partners.
Q: Where are MAG Property Development's upcoming projects located?
A: MAG Property Development upcoming projects are located across Dubai's most active growth corridors: MBR City District 7 (Keturah Reserve), Al Jaddaf Creekside (Keturah Resort), Al Rowaiyah First District (Keturah Ardh), and Dubailand (MAG 330). Internationally, MAG Group explores development opportunities across the GCC and global markets.
Q: Are off-plan projects from MAG Property Development suitable for foreign investors?
A: Yes. The majority of MAG Property Development off plan projects are located in Dubai freehold zones, granting 100% ownership rights to non-UAE nationals. Properties priced at AED 2 million and above qualify buyers for a UAE Golden Visa. MAG also accepts cryptocurrency payments and facilitates virtual purchase processes, making its off-plan portfolio fully accessible to international investors worldwide.
![image of The Ritz Carlton Residence Difc By MAG by MAG Property Development, Dubai,DIFC,Ritz Carlton — [1]](https://new-projects-media.propertyfinder.com/project/2a1da4d7-8dc6-40e3-9459-2a69c514e6df/gallery/image/1QDLCyPEwvkJ9bZJeof1OZHSQlORjLbX1OjimXsh1vo=/medium.webp "The Ritz Carlton Residence Difc By MAG")
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![image of MBL Signature by MAG Property Development, Dubai,Jumeirah Lake Towers,JLT Cluster R,MBL Signature — [1]](https://new-projects-media.propertyfinder.com/project/8ad06819-abc0-442e-a330-aa6733afbd3b/gallery/image/G6JncZdI9T-6m3vbrdJS2F7-WfnfBDKEndTQhu6Kv1c=/medium.webp "MBL Signature")
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![image of Keturah Tower by MAG Property Development, Dubai,Business Bay,Keturah Tower — [1]](https://new-projects-media.propertyfinder.com/project/6d5ee4a5-ee31-473d-b17e-28ec089194e9/gallery/image/Bkukbiku5g4-6l8bOuA_DIx1ZQVrkcDSp-HzbyCG4Lw=/medium.webp "Keturah Tower")
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